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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Virginia

      صياغة الأفكار المحفِّزة على الابتكار

      Skills you'll gain: Ideation, Brainstorming, Storytelling, Innovation, Creative Thinking, Strategic Thinking, Open Mindset, Experimentation, Creative Problem-Solving, Problem Solving, Growth Mindedness, Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      589 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidad de Chile

      Seguimiento de casos y contactos COVID-19

      Skills you'll gain: Patient Education And Counseling, Infection Control, Public Health, Public Health and Disease Prevention, Community Health, Epidemiology, Case Management, Healthcare Ethics, Infectious Diseases, Interpersonal Communications, Interviewing Skills, Medical Privacy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      701 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Publicidad Digital con Google AdWords

      Skills you'll gain: Google Ads, Budget Management, Campaign Management, Pay Per Click Advertising, Online Advertising, Advertising Campaigns, Search Engine Marketing, Digital Advertising, Performance Metric, Performance Analysis, Advertising, Paid media, Keyword Research, Target Audience, Bidding

      4.6
      Rating, 4.6 out of 5 stars
      ·
      279 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Introduction to KPIs: Measuring Success in Business

      Skills you'll gain: Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Process Improvement, Continuous Improvement Process, Performance Analysis, Business Process Improvement, Performance Improvement, Performance Reporting, Operational Performance Management, Business Analysis, Business Analytics, Data-Driven Decision-Making, Goal Setting, Prioritization

      4.5
      Rating, 4.5 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      How to use roadmaps in Jira

      Skills you'll gain: Timelines, Product Roadmaps, Project Schedules, Dependency Analysis, Scheduling, Milestones (Project Management), Issue Tracking, Project Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      204 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Alberta

      Arctic Economy

      Skills you'll gain: International Relations, Socioeconomics, Global Marketing, Cultural Diversity, World History, Intercultural Competence, Economic Development, Economics, Environment and Resource Management, Governance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      81 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Utrecht University

      Responsible Conduct of Research

      Skills you'll gain: Research, Intellectual Property, Research Methodologies, Peer Review, Ethical Standards And Conduct, Higher Education, Data Management, Safety and Security, Mentorship

      4.7
      Rating, 4.7 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Houston

      Powerful Tools for Teaching and Learning: Web 2.0 Tools

      Skills you'll gain: Collaborative Software, Education Software and Technology, Learning Management Systems, Creative Design, Technology Strategies, Web Applications, Content Management, Digital Communications

      4.5
      Rating, 4.5 out of 5 stars
      ·
      185 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Clinical Data Models and Data Quality Assessments

      Skills you'll gain: Extract, Transform, Load, Data Modeling, Clinical Data Management, Database Design, Data Quality, Data Transformation, Data Validation, Data Integration, Health Informatics, Relational Databases, SQL

      4.2
      Rating, 4.2 out of 5 stars
      ·
      63 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      ISC2

      Incident Response and Recovery

      Skills you'll gain: Incident Response, Disaster Recovery, Computer Security Incident Management, Business Continuity, Cybersecurity, Investigation, Event Monitoring, Threat Detection, Risk Management, Communication Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      38 reviews

      Beginner · Course · 1 - 4 Weeks

    • N

      Northwestern University

      Scaling Operations: Linking Strategy and Execution

      Skills you'll gain: Data-Driven Decision-Making, Operational Analysis, Operations Management, Capacity Planning, Supply Chain, Competitive Analysis, Asset Management, Strategic Decision-Making, Business Strategy, Supplier Relationship Management, Value Engineering, Financial Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      261 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Scripting with Python and SQL for Data Engineering

      Skills you'll gain: Web Scraping, MySQL, SQL, JSON, Scripting, Data Manipulation, Data Structures, Database Management, Databases, Data Import/Export, Data Storage Technologies, Data Capture, Spatial Data Analysis, Python Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      101 reviews

      Intermediate · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…277278279…700

    In summary, here are 10 of our most popular brand management courses

    • صياغة الأفكار المحفِّزة على الابتكار: University of Virginia
    • Seguimiento de casos y contactos COVID-19: Universidad de Chile
    • Publicidad Digital con Google AdWords: Universidad Austral
    • Introduction to KPIs: Measuring Success in Business : Coursera Instructor Network
    • How to use roadmaps in Jira: Coursera Project Network
    • Arctic Economy : University of Alberta
    • Responsible Conduct of Research: Utrecht University
    • Powerful Tools for Teaching and Learning: Web 2.0 Tools: University of Houston
    • Clinical Data Models and Data Quality Assessments: University of Colorado System
    • Incident Response and Recovery: ISC2

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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