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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • S

      Starweaver

      IIBA® Certification of Capability in Business Analysis™ (CCBA®) Exam Prep

      Skills you'll gain: Stakeholder Communications, Business Analysis, Stakeholder Management, Requirements Management, Requirements Analysis, Business Requirements, Change Requests, Solution Delivery, Systems Analysis, Business Process, Process Analysis, Business Strategies, Project Management, Feasibility Studies, Root Cause Analysis, Verification And Validation, Risk Management

      Intermediate · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Social Media & Marketing - Jagdish Sheth

      Skills you'll gain: Marketing, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Social Media Campaigns, Digital Marketing, Social Media Strategy, Branding, Digital Media Strategy

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Usar fórmulas y funciones básicas en Microsoft Excel

      Skills you'll gain: Excel Formulas, Spreadsheet Software, Microsoft Excel, Microsoft 365, Data Analysis Software, Profit and Loss (P&L) Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      332 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of London

      International Business Capstone

      Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Financial Analysis, Business Strategy, International Finance, Business Management, Target Market, Market Research, Global Marketing, Operating Cost, Consumer Behaviour, Cost Accounting, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      109 reviews

      Mixed · Course · 1 - 3 Months

    • S

      SkillUp EdTech

      ASQ-Certified Six Sigma Yellow Belt Exam Prep Specialization

      Skills you'll gain: Process Mapping, Root Cause Analysis, Lean Six Sigma, Lean Methodologies, Correlation Analysis, Process Improvement, Quality Improvement, Lean Manufacturing, Six Sigma Methodology, Regression Analysis, Statistical Methods, Statistics, Continuous Improvement Process, Data Collection, Descriptive Statistics, Statistical Hypothesis Testing, Probability & Statistics, Process Optimization, Process Management, Risk Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Colorado Boulder

      Data Driven Decision Making

      Skills you'll gain: Statistical Hypothesis Testing, Correlation Analysis, Data Visualization, Statistical Software, Statistical Analysis, Statistical Methods, Data Analysis, Analytical Skills, Data-Driven Decision-Making, Engineering Management, R Programming, Probability & Statistics, Variance Analysis, Regression Analysis

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      27 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      D

      Duke University

      ESG Essentials for Sustainable Business

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Environmental Issue, Sustainability Reporting, Stakeholder Management, Business Ethics, Environmental Policy, Compliance Training, Governance, Risk Management

      4.2
      Rating, 4.2 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      DFSS for the 6 σ Black Belt

      Skills you'll gain: Process Improvement, Six Sigma Methodology, Lean Six Sigma, Knowledge Transfer, Continuous Improvement Process, Lean Manufacturing, Statistical Process Controls, Quality Management, Product Design, Statistical Methods, Design and Product, Probability & Statistics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      33 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Glasgow

      Data-Driven Leadership Skills Course 1: Leadership Narrative

      Skills you'll gain: Data-Driven Decision-Making, Business Leadership, Leadership Studies, Organizational Leadership, Leadership, Strategic Leadership, Organizational Structure, Leadership and Management, Social Sciences, Ancient History

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P
      U

      Multiple educators

      Business Innovation and Digital Disruption

      Skills you'll gain: Storytelling, Data Storytelling, Business Strategy, Design Thinking, Brand Strategy, Process Design, Business Solutions, Brand Marketing, Business Planning, Innovation, Presentations, Market Opportunities, Business Modeling, Business Risk Management, Branding, Risk Analysis, Digital Transformation, Persuasive Communication, Technology Strategies, Corporate Sustainability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      50 reviews

      Intermediate · Specialization · 3 - 6 Months

    • W

      Whizlabs

      Exam Prep DP-300: Azure Database Administrator Associate

      Skills you'll gain: Database Administration, Microsoft SQL Servers, Microsoft Azure, Database Management, Transact-SQL, Database Architecture and Administration, Performance Tuning, Azure Active Directory, Cloud Security, Disaster Recovery, Data Migration, Data Security, Virtual Machines, Scalability

      3.9
      Rating, 3.9 out of 5 stars
      ·
      14 reviews

      Intermediate · Course · 1 - 3 Months

    • E

      EDUCBA

      Embedded C Programming Essentials

      Skills you'll gain: Embedded Software, Debugging, Embedded Systems, Integrated Development Environments, C (Programming Language), Development Environment, Computer Architecture, Computer Programming

      4.8
      Rating, 4.8 out of 5 stars
      ·
      48 reviews

      Intermediate · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…283284285…685

    In summary, here are 10 of our most popular brand management courses

    • IIBA® Certification of Capability in Business Analysis™ (CCBA®) Exam Prep: Starweaver
    • Social Media & Marketing - Jagdish Sheth: Kennesaw State University
    • Usar fórmulas y funciones básicas en Microsoft Excel: Coursera Project Network
    • International Business Capstone: University of London
    • ASQ-Certified Six Sigma Yellow Belt Exam Prep Specialization: SkillUp EdTech
    • Data Driven Decision Making: University of Colorado Boulder
    • ESG Essentials for Sustainable Business: Duke University
    • DFSS for the 6 σ Black Belt: Kennesaw State University
    • Data-Driven Leadership Skills Course 1: Leadership Narrative: University of Glasgow
    • Business Innovation and Digital Disruption: Parsons School of Design, The New School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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