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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      N

      National Taiwan University

      莊子─姿勢、意識與感情 (Zhuangzi─Posture, Awareness, and Sentiment)

      Skills you'll gain: Emotional Intelligence, Empathy, Mindfulness, Personal Development, Self-Awareness, Stress Management, Resilience, Ancient History, Adaptability, Critical Thinking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      212 reviews

      Beginner · Course · 1 - 3 Months

    • H

      HubSpot Academy

      Sales Training: Sales Team Management

      Skills you'll gain: Sales Management, Sales Enablement, Sales Training, Management Training And Development, Target Market, Sales Strategy, Sales Process, Employee Training, Employee Coaching, Talent Acquisition, Employee Onboarding, Recruitment, Business Metrics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      105 reviews

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Sustainable Neighborhoods

      Skills you'll gain: Land Development, Landscape Architecture, Architectural Design, Environment, Community Development, Public Works, Building Design, Environment and Resource Management, Environmental Issue, Geographic Information Systems, Economic Development, Diversity Equity and Inclusion Initiatives, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      74 reviews

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Put It All Together: Prepare for a Cloud Data Analyst Job

      Skills you'll gain: Generative AI, Data Ethics, Data Analysis, Analytics, Google Cloud Platform, Large Language Modeling, Artificial Intelligence, Data Storytelling, Professional Development, Data Presentation, Problem Solving

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      Packt

      Microsoft SQL Server Development for Everyone

      Skills you'll gain: Microsoft SQL Servers, SQL, Stored Procedure, Database Management, Transact-SQL, Database Design, Databases, Relational Databases, Database Architecture and Administration, Query Languages, Windows Servers, Software Installation, Linux Servers, Data Modeling, Authentications, Scripting, User Accounts, Graphical Tools

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Maryland, College Park

      Programming Mobile Applications for Android Handheld Systems: Part 2

      Skills you'll gain: Android Development, Mobile Development, Data Management, User Interface (UI), UI Components, Human Computer Interaction, Java Programming, System Programming, Network Model, Geographic Information Systems, Interactive Design, Animations, Computer Graphics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      172 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Sustainable Innovation for Subsistence Marketplaces

      Skills you'll gain: Design Thinking, Environmental Issue, Innovation, Entrepreneurship, Corporate Sustainability, Human Centered Design, Business Planning, Market Analysis, Market Research, Consumer Behaviour, Needs Assessment, Qualitative Research

      Build toward a degree

      4.1
      Rating, 4.1 out of 5 stars
      ·
      125 reviews

      Beginner · Course · 1 - 3 Months

    • L

      L&T EduTech

      Field BIM

      Skills you'll gain: Building Information Modeling, Construction Management, Construction, Construction Engineering, Autodesk Revit, Commercial Construction, Construction Estimating, Emerging Technologies, Civil and Architectural Engineering, Architectural Engineering, Facility Management, Collaborative Software, Cloud Computing, 3D Modeling, Document Management, Visualization (Computer Graphics), Data Integration, Internet Of Things, Estimation, Digital Transformation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Universidad de los Andes

      Plataformas para procesar datos no tradicionales​

      Skills you'll gain: Spatial Analysis, NoSQL, Spatial Data Analysis, Geospatial Mapping, Geographic Information Systems, Public Cloud, Big Data, MongoDB, Apache Hadoop, Apache Spark, Distributed Computing, Data Architecture, Cloud Services, Data Processing, Cloud Computing, Scalability, Databases, Environmental Monitoring, File Systems, Image Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      10 reviews

      Beginner · Specialization · 3 - 6 Months

    • P

      Packt

      Elasticsearch 8 and the Elastic Stack: In-Depth and Hands-On

      Skills you'll gain: Data Presentation, Kibana, Data Import/Export, Restful API, Data Mapping, Data Visualization Software, Dashboard, Data Integration, Query Languages, Time Series Analysis and Forecasting, Apache Kafka, Data Modeling, Histogram, Cloud Management, Amazon Web Services, Software Installation, Application Deployment, Text Mining, Scalability, System Monitoring

      4.4
      Rating, 4.4 out of 5 stars
      ·
      10 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      CertNexus

      Address Business Issues with Data Science

      Skills you'll gain: Project Scoping, Business Priorities, Stakeholder Management, Business Analytics, Project Design, Business, Data Science, Business Process, Data-Driven Decision-Making, Data Literacy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      29 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IBM

      Data Warehousing Capstone Project

      Skills you'll gain: Data Warehousing, Extract, Transform, Load, IBM Cognos Analytics, Database Design, Data Transformation, Star Schema, Data Modeling, MySQL, Dashboard, Data Architecture, PostgreSQL, IT Automation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…287288289…685

    In summary, here are 10 of our most popular brand management courses

    • 莊子─姿勢、意識與感情 (Zhuangzi─Posture, Awareness, and Sentiment): National Taiwan University
    • Sales Training: Sales Team Management: HubSpot Academy
    • Sustainable Neighborhoods: Johns Hopkins University
    • Put It All Together: Prepare for a Cloud Data Analyst Job: Google Cloud
    • Microsoft SQL Server Development for Everyone: Packt
    • Programming Mobile Applications for Android Handheld Systems: Part 2: University of Maryland, College Park
    • Sustainable Innovation for Subsistence Marketplaces: University of Illinois Urbana-Champaign
    • Field BIM: L&T EduTech
    • Plataformas para procesar datos no tradicionales​: Universidad de los Andes
    • Elasticsearch 8 and the Elastic Stack: In-Depth and Hands-On: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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