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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Michigan

      علم النجاح: ما يجب أن تعرفه من الباحثين

      Skills you'll gain: Relationship Building, Business Planning, Goal Setting, Self-Motivation, Personal Development, Professional Networking, Action Oriented, Growth Mindedness, Optimism, Persistence, Self-Awareness, Adaptability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      124 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Understand Best Practices with Canvas

      Skills you'll gain: Learning Management Systems, Information Architecture, Content Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      32 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • S

      SkillUp EdTech

      Get Started with Mail and Calendar Applications: Outlook

      Skills you'll gain: Email Security, Microsoft Outlook, Calendar Management, Gmail, Setting Appointments, Meeting Facilitation, Organizational Skills, Google Workspace, Scheduling, Administrative Support and Clerical Tasks, Productivity Software, Collaborative Software, Cybersecurity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      61 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Accounting Analysis II: Accounting for Liabilities and Equity

      Skills you'll gain: Financial Accounting, Financial Reporting, Cash Flows, Technical Accounting, Balance Sheet, Equities, Generally Accepted Accounting Principles (GAAP), Financial Statements, International Financial Reporting Standards, Accounting, Income Statement, Compensation Management, Income Tax, Compensation and Benefits

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      108 reviews

      Intermediate · Course · 1 - 3 Months

    • B

      BCG

      Transformação digital

      Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, Business Process Reengineering, Business Strategy, Emerging Technologies, Innovation, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      CVS Health

      Preparing for Your Call Center Customer Service Role

      Skills you'll gain: Call Center Experience, Interviewing Skills, De-escalation Techniques, Customer Relationship Building, Customer Complaint Resolution, Customer Service, Problem Solving, Conflict Management, Customer Support, Professionalism, LinkedIn, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      O

      O.P. Jindal Global University

      Leadership and Society

      Skills you'll gain: Crisis Management, Mediation, Leadership Studies, Negotiation, Conflict Management, Diplomacy, Leadership, Policy Analysis, Leadership Development, Social Justice, Organizational Leadership, Ethical Standards And Conduct, Leadership and Management, Emergency Response, Strategic Leadership, Business Leadership, Initiative and Leadership, Public Policies, Policy Development, Political Sciences

      4.3
      Rating, 4.3 out of 5 stars
      ·
      20 reviews

      Beginner · Specialization · 3 - 6 Months

    • L

      LearnKartS

      Docker Certified Associate (DCA)

      Skills you'll gain: Docker (Software), Containerization, Application Deployment, Microservices, Cloud-Native Computing, DevOps, Data Storage Technologies, CI/CD, Linux Administration, Network Model, YAML, Development Environment, Network Administration, Security Controls, Virtualization, Software Installation, Software Architecture, Command-Line Interface, Systems Architecture, Scalability

      3.7
      Rating, 3.7 out of 5 stars
      ·
      50 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      ChatGPT 4o for Beginners: Create Social Media Content

      Skills you'll gain: Prompt Engineering, ChatGPT, Content Creation, Workflow Management, Generative AI, Operational Efficiency, Quality Improvement, Social Media Content, Brainstorming, Artificial Intelligence

      4.3
      Rating, 4.3 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • A

      Amazon Web Services

      Capstone: Following the AWS Well Architected Framework

      Skills you'll gain: Cloud Computing Architecture, Amazon Web Services, Cloud Security, Operational Excellence, Solution Architecture, Cloud-Native Computing, Corporate Sustainability, Performance Tuning, Operational Efficiency, Value Engineering, Security Strategy, System Requirements, Performance Testing, Cost Management, Disaster Recovery, Interviewing Skills

      4.5
      Rating, 4.5 out of 5 stars
      ·
      38 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Geneva

      Innovation, médias et transformation digitale

      Skills you'll gain: Innovation, Media and Communications, Digital Transformation, Journalism, Digital Media Strategy, Ethical Standards And Conduct, Social Sciences, Economics, Emerging Technologies, Telecommunications, Financial Statement Analysis, Balance Sheet

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 3 Months

    • S

      SkillUp EdTech

      Scrum Master Capstone

      Skills you'll gain: User Story, Sprint Retrospectives, Sprint Planning, Backlogs, Agile Product Development, Agile Project Management, Product Roadmaps, Project Closure, Agile Methodology, Product Management, Kanban Principles, Stakeholder Engagement, Team Building, Meeting Facilitation, Estimation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      36 reviews

      Advanced · Course · 1 - 3 Months

    Brand Management learners also search

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    1…295296297…684

    In summary, here are 10 of our most popular brand management courses

    • علم النجاح: ما يجب أن تعرفه من الباحثين : University of Michigan
    • Understand Best Practices with Canvas: Coursera Project Network
    • Get Started with Mail and Calendar Applications: Outlook: SkillUp EdTech
    • Accounting Analysis II: Accounting for Liabilities and Equity: University of Illinois Urbana-Champaign
    • Transformação digital: BCG
    • Preparing for Your Call Center Customer Service Role: CVS Health
    • Leadership and Society: O.P. Jindal Global University
    • Docker Certified Associate (DCA): LearnKartS
    • ChatGPT 4o for Beginners: Create Social Media Content: Coursera Project Network
    • Capstone: Following the AWS Well Architected Framework: Amazon Web Services

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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