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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      I

      Illinois Tech

      Fundamentals of Web Development

      Skills you'll gain: Javascript and jQuery, Responsive Web Design, Web Development, Version Control, Web Design, HTML and CSS, Web Applications, JavaScript Frameworks, Web Development Tools, Infrastructure Architecture, Browser Compatibility, Application Programming Interface (API), Animations

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      How to Build a BI Dashboard Using Google Data Studio and BigQuery

      Skills you'll gain: Dashboard, Data Import/Export, Business Intelligence, Google Cloud Platform, Data Integration, Database Development, Data Migration, Query Languages

      4.3
      Rating, 4.3 out of 5 stars
      ·
      15 reviews

      Intermediate · Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      University of Geneva

      Политика и управление водными ресурсами

      Skills you'll gain: Water Resources, Environment and Resource Management, Environmental Policy, Natural Resource Management, Environmental Issue, Environmental Laws, Conflict Management, Environmental Regulations, International Relations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29 reviews

      Mixed · Course · 1 - 3 Months

    • T

      The State University of New York

      Connect with Diverse Audiences during a Public Health Crisis

      Skills you'll gain: Persuasive Communication, Cultural Responsiveness, Interviewing Skills, Cultural Sensitivity, Cultural Diversity, Media and Communications, Diversity Awareness, Public Health, Interpersonal Communications, Rapport Building

      4.1
      Rating, 4.1 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Building a Hiring Plan by Analyzing Past Data in Sheets

      Skills you'll gain: Workforce Planning, Job Analysis, Human Resource Strategy, Human Resources, Workforce Management, Google Sheets, Consolidation, Talent Acquisition, Compensation Analysis, Recruitment

      4.6
      Rating, 4.6 out of 5 stars
      ·
      42 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Corporate governance. Mitos y realidades

      Skills you'll gain: Governance, Legal Risk, Compliance Management, Business Ethics, Corporate Strategy, Law, Regulation, and Compliance, Ethical Standards And Conduct, Corporate Finance, Risk Management, Diversity and Inclusion

      4.5
      Rating, 4.5 out of 5 stars
      ·
      250 reviews

      Beginner · Course · 1 - 3 Months

    • K

      Kennesaw State University

      The Control Phase for the 6 σ Black Belt

      Skills you'll gain: Statistical Process Controls, Lean Six Sigma, Six Sigma Methodology, Lean Manufacturing, Process Improvement, Process Capability, Quality Improvement, Continuous Improvement Process, Process Analysis, Variance Analysis, Facility Repair And Maintenance, Document Management, Training Programs

      4.4
      Rating, 4.4 out of 5 stars
      ·
      29 reviews

      Mixed · Course · 1 - 3 Months

    • M

      Microsoft

      Copilot for Sales

      Skills you'll gain: Microsoft Copilot, Sales Presentation, Sales Enablement, Taking Meeting Minutes, Microsoft Teams, Meeting Facilitation, Generative AI Agents, Microsoft Outlook, Sales Process, Customer Communications Management, Microsoft 365, Calendar Management, Email Marketing, Negotiation, Customer Relationship Building, Automation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Automating Team Communication with Google Sheets and Apps Script

      Skills you'll gain: Google Workspace, Google Sheets, Stakeholder Communications, Communication Planning, Scripting, Project Management Software, Email Marketing, Web Applications

      4.5
      Rating, 4.5 out of 5 stars
      ·
      127 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • L

      L&T EduTech

      Geospatial Technology for Construction

      Skills you'll gain: Geospatial Mapping, Geospatial Information and Technology, Geographic Information Systems, Construction, Construction Management, Architecture and Construction, Civil and Architectural Engineering, Spatial Analysis, Global Positioning Systems, GIS Software, As-Built Drawings, Survey Creation, Engineering, Scientific, and Technical Instruments, Data Import/Export

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Marketing with Zapier & ChatGPT: Automated Content Calendars

      Skills you'll gain: Marketing Automation, Application Programming Interface (API), Google Sheets, Calendar Management, ChatGPT, Content Creation, Digital Marketing, Content Marketing, Prompt Engineering, Social Media Content, Automation, Content Strategy

      3.5
      Rating, 3.5 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      P

      Packt

      MD-102: Endpoint Administrator

      Skills you'll gain: Microsoft Intune (Mobile Device Management Software), Azure Active Directory, Role-Based Access Control (RBAC), Group Policy, Microsoft Windows, Application Deployment, Endpoint Security, Enterprise Application Management, Active Directory, Windows Servers, Identity and Access Management, Patch Management, Security Controls, Mobile Security, System Configuration, Microsoft Servers, Desktop Support, System Monitoring, User Provisioning, Enterprise Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Intermediate · Specialization · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
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    Change Management
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    1…298299300…684

    In summary, here are 10 of our most popular brand management courses

    • Fundamentals of Web Development: Illinois Tech
    • How to Build a BI Dashboard Using Google Data Studio and BigQuery: Google Cloud
    • Политика и управление водными ресурсами: University of Geneva
    • Connect with Diverse Audiences during a Public Health Crisis: The State University of New York
    • Building a Hiring Plan by Analyzing Past Data in Sheets: Coursera Project Network
    • Corporate governance. Mitos y realidades: Universitat Autònoma de Barcelona
    • The Control Phase for the 6 σ Black Belt: Kennesaw State University
    • Copilot for Sales: Microsoft
    • Automating Team Communication with Google Sheets and Apps Script: Coursera Project Network
    • Geospatial Technology for Construction : L&T EduTech

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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