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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • L

      LearnKartS

      Cloud and AWS Basics

      Skills you'll gain: AWS Identity and Access Management (IAM), Amazon Web Services, Identity and Access Management, Cloud Computing, Public Cloud, Cloud Security, Cloud Infrastructure, Cloud Platforms, Amazon Elastic Compute Cloud, Cloud Technologies, Scalability

      3.3
      Rating, 3.3 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Fundamentos da Gestão do Sucesso do Cliente

      Skills you'll gain: Customer Success Management, Customer experience strategy (CX), Customer Analysis, Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Process Design, Value Propositions, Business Analysis, Business Transformation, Business Solutions

      4.8
      Rating, 4.8 out of 5 stars
      ·
      47 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IE Business School

      Posicionamiento: La base del éxito en la estrategia de marketing

      Skills you'll gain: Target Market, Value Propositions, Product Marketing, Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Analysis, Market Trend, Consumer Behaviour, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      282 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Tsinghua University

      Just Reading and Writing English 1

      Skills you'll gain: Intercultural Competence, Cultural Diversity, Mental Health, Learning Strategies, Stress Management, English Language, Literacy, Grammar, Higher Education, Vocabulary

      4.5
      Rating, 4.5 out of 5 stars
      ·
      117 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Images and Links in HTML

      Skills you'll gain: Hypertext Markup Language (HTML), Web Design, Web Content, Web Design and Development, Web Development, Information Architecture

      4.7
      Rating, 4.7 out of 5 stars
      ·
      331 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • P

      Packt

      CCNA Intermediate – Switching, VLANs & Routing

      Skills you'll gain: Routing Protocols, Virtual Local Area Network (VLAN), Network Troubleshooting, OSI Models, Network Routing, Dynamic Host Configuration Protocol (DHCP), Open Shortest Path First (OSPF), Network Switches, TCP/IP, Local Area Networks, General Networking, Network Infrastructure, Network Protocols

      4.9
      Rating, 4.9 out of 5 stars
      ·
      16 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Illinois Urbana-Champaign

      Wetland Science & Management: Fundamentals to Conservation

      Skills you'll gain: Environmental Monitoring, Environmental Engineering and Restoration, Land Management, Natural Resource Management, Water Resources, Environment and Resource Management, Environmental Science, Biology, Research Reports, Environment, Environmental Engineering, Environmental Policy, Geographic Information Systems, Geospatial Information and Technology, Technical Documentation, Environmental Regulations, Microbiology, Chemistry

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      Universidad de los Andes

      Liderazgo para el Siglo XXI: proyecto final

      Skills you'll gain: Resilience, Storytelling, Experimentation, Persistence, Leadership, Professional Development, Project Design, Project Management, Innovation, Self-Awareness, Project Implementation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      305 reviews

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      How Google does Machine Learning en Español

      Skills you'll gain: Google Cloud Platform, MLOps (Machine Learning Operations), Data Strategy, Machine Learning, Data Ethics, Cloud Computing, Tensorflow, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Management, Deep Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      243 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Colorado System

      Newborn Capstone

      Skills you'll gain: Respiratory Care, Maternal Health, Child Health, Preventative Care, Nursing Care, Vital Signs, Patient Evaluation, Parent Communication, Pediatrics, Nursing and Patient Care, Health Assessment, Public Health and Disease Prevention, Cardiology, Caregiving, Patient Education and Support

      4.7
      Rating, 4.7 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      MS-102: Microsoft 365 Administrator

      Skills you'll gain: Data Loss Prevention, Azure Active Directory, Active Directory, Microsoft Azure, Identity and Access Management, Cloud Security, Authentications, Data Security, Data Governance, Personally Identifiable Information, User Accounts, User Provisioning, Multi-Factor Authentication, Information Management, Endpoint Security, Security Controls, Role-Based Access Control (RBAC), Threat Management, Threat Detection

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Zurich

      Das liebe Geld - Finance im Alltag

      Skills you'll gain: Finance, Financial Planning, Investments, Blockchain, Financial Market, Financial Management, Budgeting, Behavioral Economics, Decision Making, Digital Assets, Ethical Standards And Conduct, Derivatives, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      144 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…300301302…684

    In summary, here are 10 of our most popular brand management courses

    • Cloud and AWS Basics: LearnKartS
    • Fundamentos da Gestão do Sucesso do Cliente: Fundação Instituto de Administração
    • Posicionamiento: La base del éxito en la estrategia de marketing: IE Business School
    • Just Reading and Writing English 1: Tsinghua University
    • Images and Links in HTML: Coursera Project Network
    • CCNA Intermediate – Switching, VLANs & Routing: Packt
    • Wetland Science & Management: Fundamentals to Conservation: University of Illinois Urbana-Champaign
    • Liderazgo para el Siglo XXI: proyecto final: Universidad de los Andes
    • How Google does Machine Learning en Español: Google Cloud
    • Newborn Capstone: University of Colorado System

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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