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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      P

      Packt

      Microsoft Project 2021 From Beginners to Advanced

      Skills you'll gain: Microsoft Project, Cost Management, Budget Management, Project Management Software, Resource Allocation, Work Breakdown Structure, Project Schedules, Timelines, Resource Management, Calendar Management, Project Controls, Management Reporting, Project Management, Resource Planning, Excel Macros, Scheduling, Financial Reporting, Consolidation

      Intermediate · Course · 3 - 6 Months

    • S

      Starweaver

      Procurement for Governments

      Skills you'll gain: Procurement, Strategic Sourcing, Purchasing, Supplier Management, Corporate Sustainability, Public Administration, Governance, Digital Transformation, Request For Quotation (RFQ), Risk Management, Supply Chain, Business Ethics, Request for Proposal, Supplier Relationship Management, Compliance Management, Ethical Standards And Conduct, Law, Regulation, and Compliance, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      Illinois Tech

      Digital Transformation

      Skills you'll gain: Digital Transformation, Business Transformation, Innovation, Operational Excellence, Customer experience strategy (CX), Technology Strategies, Plan Execution, Strategic Leadership, Business Strategies, Change Management, Data-Driven Decision-Making, Emerging Technologies, Governance

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM COBOL Software Development Practices

      Skills you'll gain: COBOL (Programming Language), Agile Methodology, Technical Support, Software Development Life Cycle, Program Development, Scrum (Software Development), Software Development, Software Quality Assurance, Quality Assurance, Issue Tracking, Debugging, Software Documentation, Technical Documentation

      3.8
      Rating, 3.8 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Marketing & Cross Industry Growth Capstone Project

      Skills you'll gain: Peer Review, Innovation, Promotional Strategies, Market Share, Global Marketing, Marketing, Strategic Marketing, Competitive Analysis, Business Strategies, New Product Development, Product Improvement, Benchmarking, Product Strategy, Brand Strategy, Growth Strategies, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      71 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      CompTIA Network+ (N10-008)

      Skills you'll gain: Network Security, Remote Access Systems, Disaster Recovery, OSI Models, Network Administration, Network Troubleshooting, Computer Networking, Authentications, Network Architecture, Vulnerability Assessments, Virtualization, Network Infrastructure, Data Centers, Wireless Networks, General Networking, Threat Modeling, Networking Hardware, Network Protocols, Virtual Private Networks (VPN), Hardening

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Web3 and Blockchain Transformations in Global Supply Chains

      Skills you'll gain: Blockchain, Transportation, Supply Chain, and Logistics, Supply Chain, Supply Chain Management, Logistics, Business Transformation, Transportation Operations, Emerging Technologies, Inventory and Warehousing, Internet Of Things, Digital Assets, Business Process Automation, Digital Transformation, Interoperability, Supplier Management, Asset Management, Data Integrity, Governance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Cannabis, Chronic Pain, and Related Disorders

      Skills you'll gain: Public Health, Health Policy, Hospice, Health Care, Clinical Research, Epidemiology, Chronic Diseases, Mental and Behavioral Health, Oncology, Pharmacology, Patient Treatment, Pharmacotherapy, Drug Interaction

      4.6
      Rating, 4.6 out of 5 stars
      ·
      148 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Alfaisal University | KLD

      مهارات إدارة التغيير الذاتي

      Skills you'll gain: Change Management, Adaptability, Cognitive flexibility, Growth Mindedness, Stress Management, Self-Awareness, Personal Development, Goal Setting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      177 reviews

      Beginner · Course · 1 - 4 Weeks

    • Y

      Yonsei University

      Advanced Functional Ceramics

      Skills you'll gain: Semiconductors, Thermal Management, Electrical Engineering, Manufacturing Processes, Physical Science, Chemical Engineering, Electronic Components, Chemistry, Physics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      159 reviews

      Mixed · Course · 1 - 3 Months

    • W

      Whizlabs

      Exam Prep: HashiCorp Certified Terraform Associate (003)

      Skills you'll gain: Terraform, Infrastructure as Code (IaC), AWS CloudFormation, Cloud Infrastructure, Cloud Platforms, Amazon Web Services, Amazon Elastic Compute Cloud, Cloud Computing, Amazon S3, Version Control

      3.2
      Rating, 3.2 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Newborn Capstone

      Skills you'll gain: Respiratory Care, Maternal Health, Child Health, Preventative Care, Nursing Care, Vital Signs, Patient Evaluation, Parent Communication, Pediatrics, Nursing and Patient Care, Health Assessment, Public Health and Disease Prevention, Cardiology, Caregiving, Patient Education and Support

      4.7
      Rating, 4.7 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…303304305…700

    In summary, here are 10 of our most popular brand management courses

    • Microsoft Project 2021 From Beginners to Advanced: Packt
    • Procurement for Governments: Starweaver
    • Digital Transformation: Illinois Tech
    • IBM COBOL Software Development Practices: IBM
    • International Marketing & Cross Industry Growth Capstone Project : Yonsei University
    • CompTIA Network+ (N10-008): Packt
    • Web3 and Blockchain Transformations in Global Supply Chains: INSEAD
    • Cannabis, Chronic Pain, and Related Disorders: University of Colorado Boulder
    • مهارات إدارة التغيير الذاتي: Alfaisal University | KLD
    • Advanced Functional Ceramics: Yonsei University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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