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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • L

      L&T EduTech

      Field BIM

      Skills you'll gain: Building Information Modeling, Construction Management, Construction, Construction Engineering, Autodesk Revit, Commercial Construction, Construction Estimating, Emerging Technologies, Civil and Architectural Engineering, Architectural Engineering, Facility Management, Collaborative Software, Cloud Computing, 3D Modeling, Document Management, Visualization (Computer Graphics), Data Integration, Internet Of Things, Estimation, Digital Transformation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Microsoft

      Boost Your Productivity with GitHub Copilot

      Skills you'll gain: Microsoft Copilot, Prompt Engineering, Microsoft Visual Studio, Integrated Development Environments, Development Environment, Program Development, Generative AI, Software Installation, Application Development

      4.4
      Rating, 4.4 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Getting Started with Microsoft OneDrive

      Skills you'll gain: File Management, Version Control, Document Management, Data Sharing, Collaborative Software, Cloud Storage, Data Storage, Data Storage Technologies, Data Loss Prevention

      4.6
      Rating, 4.6 out of 5 stars
      ·
      50 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Certificado: Google Cloud Digital Leader

      Skills you'll gain: Digital Transformation, Cloud Security, Real Time Data, Cloud Management, Serverless Computing, Distributed Denial-Of-Service (DDoS) Attacks, Google Cloud Platform, Cloud Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, Containerization, Cybersecurity, Cloud Storage, Hybrid Cloud Computing, Data Warehousing, Looker (Software), Big Data, Data Security, Data Transformation, Business Transformation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      18 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Maryland, College Park

      Sustainable Construction Management

      Skills you'll gain: Energy and Utilities, Construction Management, Construction, Architecture and Construction, Stakeholder Engagement, Facility Management, Corporate Sustainability, Building Information Modeling, Project Design, Environmental Engineering, Building Design, Project Management, Property Management, HVAC, Environment Health And Safety

      4.7
      Rating, 4.7 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Business Strategy: Value Proposition Essentials

      Skills you'll gain: Value Propositions, Product Knowledge, Business Marketing, Business Strategy, Business Modeling, Competitive Analysis, Communication, Innovation, Customer Analysis, Strategic Communication, Market Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      ArcGIS for Beginners: Mapping Urban Green Spaces

      Skills you'll gain: ArcGIS, Data Presentation, Spatial Data Analysis, Geographic Information Systems, Geospatial Information and Technology, Geospatial Mapping, Data Import/Export, Data Mapping, Data Manipulation

      4.1
      Rating, 4.1 out of 5 stars
      ·
      7 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • E

      Epic Games

      Blueprint Scripting

      Skills you'll gain: Unreal Engine, Game Design, Data Management, Blueprinting, Video Game Development, Scripting, UI Components, C++ (Programming Language), Object Oriented Programming (OOP), Debugging

      4
      Rating, 4 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Real-Time Embedded Systems Theory and Analysis

      Skills you'll gain: Real-Time Operating Systems, Embedded Systems, Embedded Software, Software Systems, Operating Systems, OS Process Management, System Design and Implementation, Linux, Systems Analysis, Verification And Validation, Algorithms

      4.1
      Rating, 4.1 out of 5 stars
      ·
      17 reviews

      Advanced · Course · 1 - 4 Weeks

    • P

      Politecnico di Milano

      Sustainable Urban Water Systems

      Skills you'll gain: Water Resources, Environmental Engineering, Civil Engineering, Waste Minimization, Environmental Resource Management, Public Works, Mitigation, Landscape Architecture, Environmental Science

      4.8
      Rating, 4.8 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Change Leadership: Strategic Route Analysis with Miro

      Skills you'll gain: Change Management, Visionary, Organizational Change, Business Transformation, Strategic Leadership, Innovation, Process Analysis, Business Systems Analysis, Operational Analysis, Adaptability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      37 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • T

      Tecnológico de Monterrey

      Pensamiento crítico: toma de decisiones razonadas

      Skills you'll gain: Critical Thinking, Independent Thinking, Decision Making, Strategic Thinking, Strategic Decision-Making, Complex Problem Solving, Analysis, Ethical Standards And Conduct, Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      148 reviews

      Intermediate · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…304305306…684

    In summary, here are 10 of our most popular brand management courses

    • Field BIM: L&T EduTech
    • Boost Your Productivity with GitHub Copilot: Microsoft
    • Getting Started with Microsoft OneDrive: Coursera Project Network
    • Certificado: Google Cloud Digital Leader: Google Cloud
    • Sustainable Construction Management: University of Maryland, College Park
    • Business Strategy: Value Proposition Essentials: Coursera Instructor Network
    • ArcGIS for Beginners: Mapping Urban Green Spaces: Coursera Project Network
    • Blueprint Scripting: Epic Games
    • Real-Time Embedded Systems Theory and Analysis: University of Colorado Boulder
    • Sustainable Urban Water Systems: Politecnico di Milano

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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