What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

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Find the Best Social Media Marketing Course for Your Goals

Status: Free Trial
Salesforce
Impulsa la productividad mediante la pila de tecnología
Skills you'll gain: Customer Relationship Management (CRM) Software, Sales Development, Technical Sales, Salesforce, Sales Prospecting, Sales, Lead Generation, Sales Strategy, Business Software, Productivity Software, Social Media, LinkedIn, Video Production
Beginner · Course · 1 - 3 Months
UBITS
Introducción al marketing con Google Ads
Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Digital Advertising, Digital Marketing, Marketing Strategies, Keyword Research, Target Audience
Intermediate · Course · 1 - 4 Weeks
Status: New
University of Washington
Essential Marketing Frameworks
Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Research, Marketing Planning, Marketing Strategies, Competitive Analysis, Proposal Development, Marketing Channel, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
كيفية استعمال التطبيق هووتسويت
Skills you'll gain: Social Media Management, Scheduling, Social Media, Social Media Content, Pinterest, Facebook, Instagram, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Pennsylvania
沃顿商务基础毕业项目 (中文版)
Skills you'll gain: Business Planning, Financial Modeling, Business Strategy, Operations Management, Production Management, Marketing Planning, Business Development, Business Modeling, Market Opportunities, Risk Analysis, Analysis, Strategic Marketing, Cost Benefit Analysis, Communication, Financial Analysis, Product Marketing
Beginner · Course · 1 - 3 Months
University of Michigan
Inspiração e motivação de indivíduos
Skills you'll gain: Team Motivation, Visionary, Goal Setting, Constructive Feedback, Employee Performance Management, Employee Engagement, Cultural Diversity, Team Performance Management, Leadership, Compensation Strategy, Communication
Mixed · Course · 1 - 4 Weeks
Fundação Instituto de Administração
Modelos de Atribuição
Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Sales Strategy, Web Analytics, Big Data, Business Strategy, Marketing Strategies, Cross-Channel Marketing, Marketing Analytics, Data Management
Beginner · Course · 1 - 4 Weeks
Coursera Instructor Network
Enhancing Customer Insights with Generative AI
Skills you'll gain: Big Data, Generative AI, Customer Insights, Data Processing, Market Research, Data Science, Market Analysis, Marketing Analytics, Data-Driven Decision-Making, Consumer Behaviour, Predictive Analytics, Business Strategy
Intermediate · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
University of Michigan
Human Capital: Teams, Unions, and Change Management
Skills you'll gain: Human Resources, Human Capital, Labor Relations, Diversity and Inclusion, Change Management, Organizational Change, Team Management, Employee Engagement, Negotiation, Talent Management, Conflict Management, Communication
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Create attractive infographics with Creately
Skills you'll gain: Process Flow Diagrams, Target Audience, Data Visualization, Content Creation, Account Management
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Maryland, College Park
Leading with Power Skills: Working with Personality Types
Skills you'll gain: Personal Development, Self-Awareness, Stress Management, Problem Solving, Team Building, Emotional Intelligence, Conflict Management, People Management, Teamwork, Decision Making, Interpersonal Communications, Adaptability, Communication
Beginner · Course · 1 - 3 Months
University of Maryland, College Park
Environmental Project Management: Stakeholder Outreach
Skills you'll gain: Presentations, Stakeholder Management, Data Visualization, Persuasive Communication, Data Storytelling, Stakeholder Engagement, Verbal Communication Skills, Communication, Storytelling, Public Speaking, Community Outreach, Strategic Communication, Technical Communication, Trustworthiness, Project Management
Beginner · Course · 1 - 3 Months