• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Relational Database Implementation and Applications

      Skills you'll gain: Relational Databases, Database Application, Database Management, Database Development, SQL, MySQL, Database Design, Transaction Processing, Stored Procedure, Java, Data Structures, Data Integrity, Performance Tuning

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      26 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Nebraska

      High Level Biocontainment for Healthcare Facilities

      Skills you'll gain: Patient Positioning, Infection Control, Infectious Diseases, Patient Safety, Environment Health And Safety, Public Health, Health And Safety Standards, Medical Equipment and Technology, Mental Health, Media and Communications, Emergency Response

      4.7
      Rating, 4.7 out of 5 stars
      ·
      98 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      GenAI for Sales Teams

      Skills you'll gain: AI Personalization, Sales Enablement, Sales Strategy, Sales Process, Sales Management, Sales Development, Customer experience improvement, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, Automation, Business Ethics

      4
      Rating, 4 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      Erasmus University Rotterdam

      Business Model Innovation for Sustainable Landscape Restoration

      Skills you'll gain: Stakeholder Management, Business Modeling, New Business Development, Key Performance Indicators (KPIs), Business Analysis, Corporate Sustainability, Environmental Resource Management, Financial Analysis, Systems Thinking, Innovation, Value Propositions

      4.8
      Rating, 4.8 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 3 Months

    • Y

      Yale University

      الأسواق المالية

      Skills you'll gain: Investment Banking, Financial Market, Risk Management, Corporate Finance, Financial Regulation, Financial Management, Securities (Finance), Capital Markets, Business Risk Management, Finance, Market Dynamics, Financial Services, Financial Trading, Behavioral Economics, Investments, Market Liquidity, Banking, Portfolio Management, Equities, Insurance

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data and Electronic Health Records

      Skills you'll gain: Medical Privacy, Data Management, Data Integrity, Health Information Management, Data Quality, Health Informatics, Medical Records, Electronic Medical Record, Health Care, Patient Registration, Personally Identifiable Information, Data-Driven Decision-Making, Regulatory Compliance, Data Security, Information Privacy, Computerized Physician Order Entry, Care Coordination, Data Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Operations Excellence

      Skills you'll gain: Supply Chain Management, Manufacturing Operations, Operations Management, Business Operations, Inventory Management System, Operational Analysis, Logistics, Internal Communications, Working Capital, Process Improvement, Financial Analysis, Forecasting, Continuous Improvement Process

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Liderança Fora da Caixa

      Skills you'll gain: Complex Problem Solving, Innovation, Team Leadership, Team Management, Strategic Leadership, Conflict Management, Leadership, Leadership Development, Business Leadership, Organizational Leadership, Team Motivation, People Management, Business Transformation, Virtual Teams, Critical Thinking, Professional Development, Leadership and Management, Telecommuting, Strategic Decision-Making, Adaptability

      4.9
      Rating, 4.9 out of 5 stars
      ·
      111 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Managerial Economics: Buyer and Seller Behavior

      Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Consumer Behaviour, Operating Cost, Market Opportunities, Revenue Forecasting, Competitive Analysis, Cost Management, Business Strategies, Strategic Decision-Making

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Gestão da Cadeia de Suprimentos

      Skills you'll gain: Supply Chain Management, Supply Chain, Supply Chain Planning, Transportation, Supply Chain, and Logistics, Logistics Management, Inventory Management System, Operations Management, Order Management, Business Technologies, Customer Demand Planning, Production Planning, Customer experience improvement, Data-Driven Decision-Making, Automation, Internet Of Things

      5
      Rating, 5 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea tu artículo científico con latex

      Skills you'll gain: Research Reports, Technical Documentation, Technical Writing, Scientific Methods, Document Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      100 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      P

      PepsiCo

      PepsiCo: Water Stewardship

      Skills you'll gain: Water Resources, Environment and Resource Management, Environment, Corporate Sustainability, Stakeholder Engagement, Hydraulics, Civil Engineering, Environmental Laws, Natural Resource Management, Strategic Planning, Governance, Strategic Thinking, Forecasting, Environmental Science, Environmental Social And Corporate Governance (ESG), Quantitative Research, Supply Chain Management, Environmental Engineering, Supply Chain, Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…333334335…700

    In summary, here are 10 of our most popular brand management courses

    • Relational Database Implementation and Applications: Illinois Tech
    • High Level Biocontainment for Healthcare Facilities: University of Nebraska
    • GenAI for Sales Teams: Coursera Instructor Network
    • Business Model Innovation for Sustainable Landscape Restoration: Erasmus University Rotterdam
    • الأسواق المالية: Yale University
    • Data and Electronic Health Records: Johns Hopkins University
    • Operations Excellence: Rutgers the State University of New Jersey
    • Liderança Fora da Caixa: Fundação Instituto de Administração
    • Managerial Economics: Buyer and Seller Behavior: Illinois Tech
    • Gestão da Cadeia de Suprimentos: Fundação Instituto de Administração

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok