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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • C

      Coursera Project Network

      Linux: File Management for Devops

      Skills you'll gain: Command-Line Interface, Linux Commands, Linux, Unix Commands, File Management, Linux Administration, File Systems

      4.7
      Rating, 4.7 out of 5 stars
      ·
      63 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentos de Liderança com o 10,000 Women da Goldman Sachs

      Skills you'll gain: Business Leadership, Leadership Development, Strategic Leadership, Culture Transformation, Business Development, Leadership, Visionary, Business, Organizational Leadership, Organizational Development, Leadership and Management, Self-Awareness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      108 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      R

      Rutgers the State University of New Jersey

      Our Share: Employee Ownership as a Wealth Sharing Tool

      Skills you'll gain: Employee Engagement, Diversity Equity and Inclusion Initiatives, Social Justice, Workforce Development, Compensation Management, Compensation Strategy, Economics, Policy, and Social Studies, Economic Development, Community Development, Governance, Business Modeling, Business Research, Succession Planning, Research

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • B

      Board Infinity

      Security for Artificial Intelligence Software and Services

      Skills you'll gain: Secure Coding, Data Ethics, Vulnerability Assessments, Security Strategy, Security Engineering, Threat Modeling, Data Security, Penetration Testing, Security Controls, Artificial Intelligence, Cybersecurity, Continuous Monitoring, Encryption, Information Privacy

      3.4
      Rating, 3.4 out of 5 stars
      ·
      14 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universidad Autónoma Metropolitana

      Reading and Comprehension of Text in English

      Skills you'll gain: Vocabulary, Literacy, Oral Comprehension, English Language, Language Competency, Language Learning

      4.2
      Rating, 4.2 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Use Python Regular Expressions to Process File Data

      Skills you'll gain: Test Data, Test Case, Data Validation, Verification And Validation, Scripting, Data Cleansing, Python Programming, File Management

      3.9
      Rating, 3.9 out of 5 stars
      ·
      20 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      Universidad Nacional Autónoma de México

      Proyecto final sobre negociación para un mejor clima laboral

      Skills you'll gain: Negotiation, Cooperation, Conflict Management, Personal Development, Collaboration, Communication Strategies, Professional Development, Leadership, Teamwork, Emotional Intelligence, Organizational Leadership, Delegation Skills, Strategic Thinking

      4.5
      Rating, 4.5 out of 5 stars
      ·
      72 reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google Cloud

      Gemini in Google Sheets

      Skills you'll gain: Workflow Management, Productivity Software, Google Sheets, Prompt Engineering, Google Workspace, Generative AI, Project Planning, Spreadsheet Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Future Studies

      Skills you'll gain: Systems Thinking, Surveys, Innovation, Simulations, Forecasting, Contingency Planning, Strategic Thinking, Process Flow Diagrams, Project Design, Systems Analysis, Corporate Strategy, Strategic Decision-Making, Business Planning, Complex Problem Solving, Business Strategy, Organizational Strategy, Analysis, Verbal Communication Skills, Business Risk Management, Consultative Approaches

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Intermediate · Specialization · 3 - 6 Months

    • F

      Fundação Instituto de Administração

      Liderança Fora da Caixa

      Skills you'll gain: Complex Problem Solving, Innovation, Team Leadership, Team Management, Strategic Leadership, Conflict Management, Leadership, Leadership Development, Business Leadership, Organizational Leadership, Team Motivation, People Management, Business Transformation, Virtual Teams, Critical Thinking, Professional Development, Leadership and Management, Telecommuting, Strategic Decision-Making, Adaptability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      109 reviews

      Beginner · Specialization · 3 - 6 Months

    • H

      Howard University

      Introduction to Information Systems for Business

      Skills you'll gain: Design Thinking, Business Software, Information Systems, Cloud Computing, Business Systems, Cloud Solutions, Business Technologies, Cloud Computing Architecture, Cloud Security, Virtualization, Digital Transformation, Cloud Services, Management Information Systems, Product Design, Business Solutions, Information Technology, Cloud Infrastructure, Enterprise Resource Planning, Customer Insights, User Centered Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      53 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      GIS Mastery: Spatial Data, Remote Sensing, Decision Support

      Skills you'll gain: Geographic Information Systems, Geospatial Information and Technology, Geospatial Mapping, Spatial Data Analysis, Spatial Analysis, Global Positioning Systems

      4.4
      Rating, 4.4 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…337338339…687

    In summary, here are 10 of our most popular brand management courses

    • Linux: File Management for Devops: Coursera Project Network
    • Fundamentos de Liderança com o 10,000 Women da Goldman Sachs: Goldman Sachs
    • Our Share: Employee Ownership as a Wealth Sharing Tool: Rutgers the State University of New Jersey
    • Security for Artificial Intelligence Software and Services: Board Infinity
    • Reading and Comprehension of Text in English: Universidad Autónoma Metropolitana
    • Use Python Regular Expressions to Process File Data: Coursera Project Network
    • Proyecto final sobre negociación para un mejor clima laboral: Universidad Nacional Autónoma de México
    • Gemini in Google Sheets: Google Cloud
    • Future Studies: Fundação Instituto de Administração
    • Liderança Fora da Caixa: Fundação Instituto de Administração

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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