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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      W

      Whizlabs

      Data Governance with Databricks

      Skills you'll gain: Data Governance, Extract, Transform, Load, Metadata Management, Role-Based Access Control (RBAC), Data Cleansing, Databricks, Data Management, Data Pipelines, Amazon Web Services, Data Lakes, Data Migration, Data Architecture, Data Security, Personally Identifiable Information, Data Warehousing, Data Quality, General Data Protection Regulation (GDPR), Data Capture

      3.5
      Rating, 3.5 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 4 Weeks

    • H

      HubSpot Academy

      Sales Enablement

      Skills you'll gain: Sales Enablement, Sales Strategy, Sales Management, Lead Generation, Sales, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Persona Development, Customer Analysis, Content Creation, Meeting Facilitation, Service Level Agreement

      Beginner · Course · 1 - 3 Months

    • M

      Macquarie University

      Corporate finance: Know your numbers 2

      Skills you'll gain: Capital Budgeting, Financial Management, Corporate Finance, Business Valuation, Financial Modeling, Performance Measurement, Financial Analysis, Risk Analysis, Return On Investment, Cash Flows, Securities (Finance), Working Capital

      3.6
      Rating, 3.6 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 3 Months

    • B

      Board Infinity

      ISTQB Usability Tester Certification Preparation

      Skills you'll gain: Usability Testing, Usability, Human Centered Design, User Acceptance Testing (UAT), Software Testing, User Research, Surveys, Human Computer Interaction, UI/UX Research, Test Planning, Quality Assurance, Software Quality (SQA/SQC), Survey Creation, Verification And Validation, User Experience Design, User Experience, Risk Management Framework, User Interface (UI) Design, Technical Communication, Web Content Accessibility Guidelines

      3.1
      Rating, 3.1 out of 5 stars
      ·
      7 reviews

      Advanced · Specialization · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs

      Skills you'll gain: Target Market, Marketing, Marketing Effectiveness, Marketing Planning, Sales Process, Marketing Strategy and Techniques, Sales, Marketing Analytics, Brand Awareness, Business Metrics, Brand Management, Digital Marketing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      65 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      企业金融概论(中文版)

      Skills you'll gain: Return On Investment, Capital Budgeting, Finance, Financial Modeling, Corporate Finance, Financial Management, Financial Analysis, Business Valuation, Financial Market, Cash Flows, Securities (Finance), Asset Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      49 reviews

      Mixed · Course · 1 - 4 Weeks

    • P

      Packt

      PowerShell for Automating Administration

      Skills you'll gain: Windows PowerShell, Scripting, Systems Administration, Data Validation, Automation, Windows Servers, Cloud Computing, Server Administration, Software Installation, Configuration Management, Service Management, Data Import/Export, Extensible Markup Language (XML), Remote Access Systems, Debugging

      Beginner · Course · 1 - 3 Months

    • S

      SkillUp EdTech

      Intro to Lean Six Sigma and Project Identification Methods

      Skills you'll gain: Process Mapping, Lean Six Sigma, Six Sigma Methodology, Process Improvement, Quality Improvement, Risk Management, Continuous Improvement Process, Business Requirements, Customer Analysis, Key Performance Indicators (KPIs), Project Documentation, Project Planning, Project Scoping, Project Management, Goal Setting

      5
      Rating, 5 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google

      Use AI Responsibly

      Skills you'll gain: Data Ethics, Security Awareness, Artificial Intelligence, Diversity Awareness, Risk Management Framework, Ethical Standards And Conduct, Information Privacy, Social Sciences, Human Computer Interaction

      Beginner · Course · 1 - 4 Weeks

    • L

      LearnKartS

      Core Java - Foundations

      Skills you'll gain: Java, Java Programming, Object Oriented Programming (OOP), Computer Programming, Program Development, Software Design, Programming Principles, Debugging, Software Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • B

      Board Infinity

      Frontend Development using Angular

      Skills you'll gain: Angular, HTML and CSS, Application Frameworks, Javascript, Maintainability, Front-End Web Development, Web Development, Web Design, UI Components

      4.2
      Rating, 4.2 out of 5 stars
      ·
      34 reviews

      Intermediate · Course · 1 - 4 Weeks

    • M

      Microsoft

      Connect Your Services with Microsoft Azure Service Bus

      Skills you'll gain: Microsoft Azure, C# (Programming Language), Service Oriented Architecture, Cloud Storage, Microservices, Cloud Development, Cloud Applications, Distributed Computing, Event-Driven Programming, Scalability, Real Time Data

      4.7
      Rating, 4.7 out of 5 stars
      ·
      35 reviews

      Intermediate · Course · 1 - 3 Months

    Brand Management learners also search

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    1…344345346…687

    In summary, here are 10 of our most popular brand management courses

    • Data Governance with Databricks: Whizlabs
    • Sales Enablement: HubSpot Academy
    • Corporate finance: Know your numbers 2: Macquarie University
    • ISTQB Usability Tester Certification Preparation: Board Infinity
    • Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs: Goldman Sachs
    • 企业金融概论(中文版): University of Pennsylvania
    • PowerShell for Automating Administration: Packt
    • Intro to Lean Six Sigma and Project Identification Methods : SkillUp EdTech
    • Use AI Responsibly: Google
    • Core Java - Foundations: LearnKartS

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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