• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Octave for Machine Learning: Analyze & Visualize

    Skills you'll gain: Text Mining, Statistical Analysis, Data Visualization, Descriptive Statistics, Data Analysis, Computer Programming, Mathematical Software, Data Preprocessing, Data Manipulation, Linear Algebra, Software Installation

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Case Western Reserve University

    Using R for Geostatistical Geospatial Modeling

    Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Analysis, Spatial Data Analysis, Descriptive Statistics, Box Plots, Statistical Modeling, R Programming, Plot (Graphics), Rmarkdown, Data Analysis, Data Cleansing, Statistical Methods, Simulations

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Data and Machine Learning for Technical Product Managers

    Skills you'll gain: Model Evaluation, Technical Communication, Technical Product Management, Workflow Management, Performance Metric, Data Analysis, Agile Methodology, Project Management, Stakeholder Communications, Communication, Data-Driven Decision-Making, Machine Learning, R Programming, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Azure ML: Explore & Configure the Machine Learning Workspace

    Skills you'll gain: Statistical Modeling, Microsoft Azure, Statistical Methods, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, MLOps (Machine Learning Operations), Azure Synapse Analytics, Cloud Computing, Data Preprocessing, Data Management, Model Deployment, Model Evaluation, Development Environment

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Freelance Video Editing: Build Strong Client Relationships

    Skills you'll gain: Constructive Feedback, Sales Presentation, Client Services, Rapport Building, Video Editing, Active Listening, Customer Relationship Building, Expectation Management, Relationship Management, Video Production, Professional Networking, Organizational Skills

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo vincular cuentas de anuncios de Meta Business

    Skills you'll gain: Facebook, Online Advertising, Advertising Campaigns, Paid media, Digital Advertising, Advertising, Social Media Marketing, Social Media, Payment Processing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SAS

    Generative AI Using SAS

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Large Language Modeling, Generative Adversarial Networks (GANs), Responsible AI, Embeddings, Data Synthesis, SAS (Software), Text Mining, Natural Language Processing

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    ETL pipelines con Python: recopila datos de Spotify

    Skills you'll gain: Interactive Data Visualization, Data Transformation, Data Presentation, Data Visualization Software, Business Intelligence, Data Analysis, Extract, Transform, Load, Exploratory Data Analysis, Pandas (Python Package), Data Collection, Data Pipelines, Development Environment, Python Programming

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Develop Code with Gemini in BigQuery

    Skills you'll gain: Gemini, SQL, Google Cloud Platform, Code Review, Debugging, Prompt Engineering, Big Data

    Beginner · Project · Less Than 2 Hours

  • P

    Packt

    Data Storytelling - From Insight to Impact

    Skills you'll gain: Data Presentation, Verbal Communication Skills, Presentations, Dashboard, Infographics, Storytelling, Data Visualization Software, Persuasive Communication, Communication, Non-Verbal Communication, Target Audience, Decision Making

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Manipulation and Cleaning in R

    Skills you'll gain: Data Manipulation, Data Cleansing, Data Quality, Data Preprocessing, Tidyverse (R Package), Data Transformation, R Programming, Text Mining, Data Validation, Generative AI, Anomaly Detection

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    W

    Whizlabs

    AWS: Managed AI Services

    Skills you'll gain: AI Personalization, Fraud detection, Image Analysis, Artificial Intelligence and Machine Learning (AI/ML), Computer Vision, Amazon Web Services, Natural Language Processing, AI Workflows, Applied Machine Learning, Text Mining, Unstructured Data, Document Management, Real Time Data

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…360361362…390

In summary, here are 10 of our most popular marketing analytics courses

  • Octave for Machine Learning: Analyze & Visualize: EDUCBA
  • Using R for Geostatistical Geospatial Modeling : Case Western Reserve University
  • Data and Machine Learning for Technical Product Managers: Coursera
  • Azure ML: Explore & Configure the Machine Learning Workspace: Whizlabs
  • Freelance Video Editing: Build Strong Client Relationships: Skillshare
  • Cómo vincular cuentas de anuncios de Meta Business: Coursera
  • Generative AI Using SAS: SAS
  • ETL pipelines con Python: recopila datos de Spotify: Coursera
  • Develop Code with Gemini in BigQuery: Google Cloud
  • Data Storytelling - From Insight to Impact: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok