Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

American Psychological Association
Skills you'll gain: Descriptive Statistics, Probability & Statistics, Statistics, Statistical Analysis, Data Literacy, Statistical Visualization, Data Analysis, Graphing, Arithmetic
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Cloud Platform, Hybrid Cloud Computing, Data Processing, Big Data, Data Warehousing, Cloud Services, Data Storage, Cloud Infrastructure, Dataflow, Cloud Computing, Database Administration, Databases, Virtual Networking, Load Balancing, Virtual Private Networks (VPN), Virtual Machines, Identity and Access Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Regression Analysis, Applied Machine Learning, Data Visualization, Statistical Modeling, Feature Engineering, Predictive Modeling, Data Analysis, R Programming, Predictive Analytics, Exploratory Data Analysis, Supervised Learning, Statistical Analysis, Correlation Analysis, Probability & Statistics, Data Manipulation, Linear Algebra, Statistical Hypothesis Testing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Looker (Software), Maintainability, Usability Testing, Exploratory Data Analysis, Data Dictionary, Data Literacy, Data Visualization, Data Analysis
Intermediate · Project · Less Than 2 Hours

University of Pittsburgh
Skills you'll gain: Data Storytelling, Data Presentation, Plot (Graphics), Data Visualization, Matplotlib, Interactive Data Visualization, Data Visualization Software, Seaborn, Data Analysis, Graphic and Visual Design, Python Programming, Jupyter, Pandas (Python Package), Data Manipulation, NumPy
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Extract, Transform, Load, Metadata Management, Data Integration, Data Pipelines, Databases, Data Processing, Java, Data Warehousing, File Management, Data Import/Export, Data Migration, Data Manipulation, Data Mapping, Scalability, Data Transformation, Software Documentation, Software Installation, Context Management, Data Storage Technologies, Debugging
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: SQL, Business Reporting, Report Writing, Performance Reporting, Data Cleansing, Data Analysis, Query Languages, Database Development, Data Manipulation, Analytical Skills, Prompt Engineering Tools, Data Transformation, Business Analysis, Technical Communication
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Data Integration, Extract, Transform, Load, Metadata Management, Amazon Redshift, Amazon Web Services, Data Pipelines, Data Warehousing, Amazon S3, Automation, Cloud-Native Computing, Data Transformation, Serverless Computing, Process Optimization, System Monitoring
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Constructive Feedback, Sales Presentation, Client Services, Rapport Building, Video Editing, Active Listening, Customer Relationship Building, Expectation Management, Relationship Management, Video Production, Professional Networking, Organizational Skills
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Drive Engagement, Customer Engagement, Social Media, Social Media Content, Social Media Strategy, Community Development, Content Development and Management
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Large Language Modeling, Natural Language Processing, Transfer Learning, Text Mining, Deep Learning
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: A/B Testing, Sampling (Statistics), Statistical Inference, Estimation, Statistical Analysis, Analytics, Probability & Statistics, Data Analysis, Correlation Analysis, Descriptive Statistics
Beginner · Course · 1 - 4 Weeks