Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Looker (Software), Database Development, Database Design, Data Modeling, SQL, Exploratory Data Analysis, Data Visualization Software, Data Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Data Sharing, Customer Data Management, Data Integration, Big Data, Data Access, Business Intelligence, Google Cloud Platform, Data Visualization, Data Management, Cloud Computing
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Analytics, Applied Machine Learning, Model Evaluation, Predictive Modeling, Machine Learning
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, SQL, Generative AI, Google Cloud Platform, Big Data, Customer Relationship Management, Jupyter, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Python Programming, Model Deployment, Model Evaluation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Metadata Management, Extract, Transform, Load, Data Integration, Data Pipelines, Data Processing, Java, Data Import/Export, Data Transformation, Software Documentation, Data Storage Technologies, Debugging
Mixed · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Exploratory Data Analysis, Decision Making, Unstructured Data, Data-Driven Decision-Making, Data Literacy, Data Management, Solution Design, Data Analysis, Needs Assessment, Requirements Analysis
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Slack (Software), Collaborative Software, Team Building, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Matplotlib, Scientific Visualization, Data Visualization Software, Interactive Data Visualization, Seaborn, Jupyter, NumPy, Performance Tuning, Development Environment, Python Programming, Debugging
Mixed · Course · 1 - 3 Months

Skills you'll gain: Pandas (Python Package), NumPy, Data Wrangling, Data Transformation, Data Manipulation, Pivot Tables And Charts, Data Preprocessing, Data Cleansing, Data Analysis, Numerical Analysis, Statistical Analysis, Data Structures, Descriptive Statistics
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Database Design, Google Cloud Platform, NoSQL, Data Access, Big Data, Command-Line Interface
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), SQL, Big Data, Data Analysis, Business Analytics, Data Warehousing, Extract, Transform, Load, Data Transformation, Data Visualization Software, Data Pipelines, Data Cleansing, Data Processing
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Deep Learning, Artificial Neural Networks, Text Mining, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks