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    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    • Status: Free
      Free
      U

      University of Glasgow

      Biomedical Visualisation

      Skills you'll gain: Visualization (Computer Graphics), Medical Terminology, Augmented and Virtual Reality (AR/VR), Anatomy, Computer Graphics, Virtual Reality, Animations, Image Analysis, Biology, Medical Imaging, Augmented Reality

      4.6
      Rating, 4.6 out of 5 stars
      ·
      502 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IESE Business School

      Finance for Managers

      Skills you'll gain: Financial Statement Analysis, Operational Analysis, Working Capital, Balance Sheet, Income Statement, Financial Forecasting, Forecasting, Return On Investment, Financial Analysis, Cash Flows, Cash Flow Forecasting, Risk Analysis, Financial Planning, Accounts Receivable, Inventory Management System, Growth Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 4 Weeks

    • L

      Ludwig-Maximilians-Universität München (LMU)

      Advanced Competitive Strategy

      Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      873 reviews

      Mixed · Course · 1 - 3 Months

    • W

      West Virginia University

      Sales Operations/Management

      Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Training Programs, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      410 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Minnesota

      Recommender Systems

      Skills you'll gain: AI Personalization, Machine Learning Algorithms, Taxonomy, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Data Collection, Performance Measurement, Benchmarking, Usability Testing, Exploratory Data Analysis, A/B Testing, Analysis, Artificial Intelligence and Machine Learning (AI/ML), Technical Design, Algorithms, System Design and Implementation, Predictive Modeling

      4.3
      Rating, 4.3 out of 5 stars
      ·
      818 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Washington

      Business English: Making Presentations

      Skills you'll gain: Presentations, Sales Presentation, Persuasive Communication, Microsoft PowerPoint, Public Speaking, Verbal Communication Skills, Data Visualization, Business Communication, Marketing Materials, English Language

      4.8
      Rating, 4.8 out of 5 stars
      ·
      760 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      D

      Duke University

      Advertising and Society

      Skills you'll gain: Advertising, Media and Communications, Digital Advertising, Marketing, Culture, Art History, Creativity, Consumer Behaviour, Business Ethics, Diversity and Inclusion

      4.8
      Rating, 4.8 out of 5 stars
      ·
      958 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      P

      Pontificia Universidad Católica de Chile

      Formación docente basada en la práctica para desarrollar habilidades del siglo XXI

      Skills you'll gain: Discussion Facilitation, Education Software and Technology, Pedagogy, Teaching, Student Engagement, Instructional Strategies, Curriculum Development, Social Justice, Innovation, Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Skills you'll gain: Storytelling, User Experience Design, Content Creation, Storyboarding, Multimedia, Animation and Game Design, Augmented and Virtual Reality (AR/VR), Design Research, Creativity, Emerging Technologies, Qualitative Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      931 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      R

      Relay Graduate School of Education

      Get Organized: How to be a Together Teacher

      Skills you'll gain: Organizational Skills, Calendar Management, Planning, Time Management, Productivity, Prioritization, Goal Setting, Stress Management, Professional Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      664 reviews

      Mixed · Course · 1 - 3 Months

    • C

      California Institute of the Arts

      Web Design: Strategy and Information Architecture

      Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, User Experience Design, Web Design, Wireframing, User Research, Mockups, Usability Testing, Agile Methodology, Waterfall Methodology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IBM

      GenAI for Executives & Business Leaders: An Introduction

      Skills you'll gain: Generative AI, Data Ethics, Artificial Intelligence, Business Transformation, Business Leadership, Business Ethics, Governance, Digital Transformation, Data-Driven Decision-Making, Business Strategies, Customer experience improvement, Customer Service

      4.7
      Rating, 4.7 out of 5 stars
      ·
      387 reviews

      Beginner · Course · 1 - 4 Weeks

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    1…444546…275

    In summary, here are 10 of our most popular digital marketing courses

    • Biomedical Visualisation: University of Glasgow
    • Finance for Managers: IESE Business School
    • Advanced Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
    • Sales Operations/Management: West Virginia University
    • Recommender Systems: University of Minnesota
    • Business English: Making Presentations: University of Washington
    • Advertising and Society: Duke University
    • Formación docente basada en la práctica para desarrollar habilidades del siglo XXI: Pontificia Universidad Católica de Chile
    • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
    • Get Organized: How to be a Together Teacher: Relay Graduate School of Education

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    Top digital marketing courses include programs from institutions like the University of Illinois, Meta, and Google. You can explore topics like SEO, social media marketing, email campaigns, analytics, and marketing strategy—all at your own pace.‎

    Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

    No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

    Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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