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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • G

      Google Cloud

      Building Transformations and Preparing Data with Wrangler in Cloud Data Fusion

      Skills you'll gain: Data Wrangling, Command-Line Interface, Data Transformation, Data Processing, Data Pipelines, Google Cloud Platform

      Beginner · Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Solid Waste Processing and Treatment

      Skills you'll gain: Waste Minimization, Environmental Engineering, Environmental Regulations, Thermal Management, Process Engineering, Energy and Utilities, Environment and Resource Management, Chemical Engineering, Mechanical Engineering, Facility Management, Construction

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Analyzing and Underwriting Corporate Credit in India

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Credit Risk, Financial Analysis, Lending and Underwriting, Commercial Lending, Risk Analysis, Corporate Finance, Income Statement, Balance Sheet, Profit and Loss (P&L) Management, Market Analysis, Cash Flows

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Scrimba

      What's new in React 19?

      Skills you'll gain: React.js, Performance Tuning, Web Development Tools, Front-End Web Development, TypeScript, Ajax, JavaScript Frameworks, Application Performance Management, UI Components, User Interface (UI)

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Incident Response, Risk Management, and Compliance

      Skills you'll gain: Incident Response, Cybersecurity, Risk Management, Cyber Security Assessment, Cyber Governance, Secure Coding, Malware Protection, Threat Modeling, Governance Risk Management and Compliance, Application Security, Threat Detection, Compliance Management, Data Security, Penetration Testing, Infrastructure Security

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      P

      Packt

      Intermediate Linux Troubleshooting

      Skills you'll gain: Linux Administration, File Systems, Linux, File Management, Firewall, Remote Access Systems, Network Troubleshooting, Command-Line Interface, Shell Script, System Support, Data Storage, Virtual Machines, Scripting

      Intermediate · Course · 1 - 4 Weeks

    • U

      University at Buffalo

      Renewable Energy: Manufacturing Career Exploration

      Skills you'll gain: Manufacturing and Production, Production Process, Manufacturing Processes, Manufacturing Operations, Quality Control, Energy and Utilities, Electrical Power, Workforce Development, Supply Chain, Environment and Resource Management

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Cloud Computing Technologies - Master's

      Skills you'll gain: Cloud-Native Computing, Cloud Computing, Amazon Web Services, Infrastructure as Code (IaC), Cloud Computing Architecture, Cloud Storage, Cloud Infrastructure, Amazon S3, Scalability, Terraform, Infrastructure As A Service (IaaS), Database Management, Command-Line Interface, Virtualization

      Build toward a degree

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Marketing e a Jornada do Cliente

      Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Customer experience strategy (CX), Customer Analysis, Consumer Behaviour, Marketing Management, Marketing Effectiveness, Digital Marketing, Sales Process, Content Strategy, Customer Engagement, Brand Awareness

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Advanced Data Management in Azure Databricks

      Skills you'll gain: Databricks, Real Time Data, Data Governance, Data Lakes, Microsoft Azure, Data Architecture, Data Management, Data Pipelines, Apache Spark, Data Quality, Data Integrity

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      W

      Whizlabs

      AWS: Monitoring, Logging and Governance

      Skills you'll gain: Amazon CloudWatch, Serverless Computing, Amazon Web Services, Application Deployment, AWS CloudFormation, Cloud Management, Continuous Deployment, Application Performance Management, Cloud Applications, AWS Identity and Access Management (IAM), System Monitoring, Event Monitoring, Amazon S3, Infrastructure as Code (IaC), Data Security, Disaster Recovery

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Introduction to AWS Pentesting

      Skills you'll gain: AWS Identity and Access Management (IAM), Amazon Web Services, Penetration Testing, Security Testing, Cyber Security Assessment, Cloud Security, Vulnerability Assessments, Amazon Elastic Compute Cloud, Cloud API, Application Security, Amazon S3, Command-Line Interface, Cloud Storage

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular brand management courses

    • Building Transformations and Preparing Data with Wrangler in Cloud Data Fusion: Google Cloud
    • Solid Waste Processing and Treatment: L&T EduTech
    • Analyzing and Underwriting Corporate Credit in India: Coursera Instructor Network
    • What's new in React 19?: Scrimba
    • Incident Response, Risk Management, and Compliance: Packt
    • Intermediate Linux Troubleshooting: Packt
    • Renewable Energy: Manufacturing Career Exploration: University at Buffalo
    • Cloud Computing Technologies - Master's: Illinois Tech
    • Marketing e a Jornada do Cliente: Fundação Instituto de Administração
    • Advanced Data Management in Azure Databricks: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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