• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • L

      LearnKartS

      Security and Automation

      Skills you'll gain: Salesforce, Business Process Automation, Process Design, Salesforce Development, Workflow Management, Data Access, Automation, Authorization (Computing), Operational Efficiency, Data Sharing, Role-Based Access Control (RBAC), Data Security, Identity and Access Management, Application Security, Sales Enablement

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Machine Learning Operations (MLOps): Getting Started - Français

      Skills you'll gain: MLOps (Machine Learning Operations), Google Cloud Platform, Application Lifecycle Management, DevOps, Applied Machine Learning, Automation, Continuous Deployment, CI/CD, Machine Learning, Containerization, Data Processing

      Intermediate · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Cybersecurity: What to Do When You Are a Victim

      Skills you'll gain: Incident Response, Cybersecurity, Cyber Attacks, Computer Security Incident Management, Security Awareness, Personally Identifiable Information, Cyber Risk, Information Privacy, Safety and Security, Multi-Factor Authentication

      Beginner · Course · 1 - 3 Months

    • P

      Packt

      Data Management and Applications

      Skills you'll gain: Mac OS, Knowledge of Apple Software, Data Management, File Management, Unix Commands, Unix, Application Performance Management, Software Installation, Security Controls, Application Deployment, Data Storage Technologies, Application Security, Disaster Recovery

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Importing Data to a Firestore Database

      Skills you'll gain: Data Import/Export, Cloud Management, Data Migration, Serverless Computing, Cloud Computing, Cloud Storage, Google Cloud Platform, Data Store, Database Development

      Beginner · Project · Less Than 2 Hours

    • Status: Free
      Free
      A

      Amazon Web Services

      Amazon Connect Chat and Messaging Fundamentals

      Skills you'll gain: Amazon Web Services, Customer Communications Management, Customer experience strategy (CX), Integrated Marketing Communications, Cross-Channel Marketing, Service Level, Systems Integration, Security Controls

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Handling Difficult Conversations

      Skills you'll gain: Conflict Management, Assertiveness, Leadership, Professional Development, Leadership and Management, Interpersonal Communications, De-escalation Techniques, People Management, Verbal Communication Skills, Communication, Empathy, Active Listening

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      A

      Amazon Web Services

      Getting Started with AWS Systems Manager

      Skills you'll gain: Amazon Web Services, Hybrid Cloud Computing, Amazon Elastic Compute Cloud, AWS Identity and Access Management (IAM), Cloud Security, Cloud Management, Security Management, System Monitoring, Infrastructure Architecture, Solution Architecture

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      A

      Amazon Web Services

      Managing AWS IoT Devices: Fleet Indexing

      Skills you'll gain: Amazon Web Services, Internet Of Things, Cloud Management, Query Languages, System Configuration

      Mixed · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Monitoring and Logging for Cloud Functions

      Skills you'll gain: Google Cloud Platform, Cloud Management, Event Monitoring, System Monitoring, Application Performance Management

      Beginner · Project · Less Than 2 Hours

    • E

      Edureka

      Amazon Aurora Service Introduction

      Skills you'll gain: Amazon Web Services, Database Architecture and Administration, Databases, Database Management, Relational Databases, Database Design, Distributed Computing, Cloud Storage, Data Storage, Performance Tuning

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Foundations of IT Project Management

      Skills you'll gain: Project Management, Information Technology, Software Development Methodologies, Change Control, Project Scoping, IT Security Architecture, Project Risk Management, IT Infrastructure, Project Management Life Cycle, Agile Methodology, Resource Management, Kanban Principles, Cloud Computing, Scrum (Software Development), Compliance Management, Waterfall Methodology

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…559560561…692

    In summary, here are 10 of our most popular brand management courses

    • Security and Automation: LearnKartS
    • Machine Learning Operations (MLOps): Getting Started - Français: Google Cloud
    • Cybersecurity: What to Do When You Are a Victim: Kennesaw State University
    • Data Management and Applications: Packt
    • Importing Data to a Firestore Database: Google Cloud
    • Amazon Connect Chat and Messaging Fundamentals: Amazon Web Services
    • Handling Difficult Conversations: Packt
    • Getting Started with AWS Systems Manager: Amazon Web Services
    • Managing AWS IoT Devices: Fleet Indexing: Amazon Web Services
    • Monitoring and Logging for Cloud Functions: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok