• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Marketing Strategy

Marketing Strategy Courses Online

Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Marketing Strategy Course Catalog

  • Status: Free Trial
    Free Trial
    B

    Berklee

    The DIY Musician

    Skills you'll gain: Music, Fundraising and Crowdsourcing, Music Theory, Musical Composition, Peer Review, Brand Strategy, Professional Networking, Social Media, Branding, Media Production, Post-Production, Production Planning, Sustainable Business, Music Performance, Leadership, Initiative and Leadership, Campaign Management, Instrumental Music, Automation, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Preparing to Manage Human Resources

    Skills you'll gain: Human Resource Strategy, Human Resources, Human Capital, Compensation Management, Resource Management, People Management, Employee Performance Management, Industrial and Organizational Psychology, Labor Law, Employee Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Product Owner

    Skills you'll gain: AI Product Strategy, Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Generative AI, Stakeholder Communications, Agile Methodology, Responsible AI, Kanban Principles, Product Roadmaps, Virtual Teams, Information Technology, Agile Project Management, Computer Hardware, Product Strategy, Product Management, ChatGPT, Stakeholder Management, Sprint Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.6K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Glasgow

    MBA Essentials

    Skills you'll gain: Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, B2B Sales

    4.6
    Rating, 4.6 out of 5 stars
    ·
    230 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    Design a Client Welcome Kit using Canva

    Skills you'll gain: Canva (Software), Design, Process Mapping, Brochures, Marketing Collateral, Graphic Design, Presentations, Content Creation, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    95 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Regulatory Compliance

    Skills you'll gain: Compliance Training, Compliance Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Regulation and Legal Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Compliance Reporting, Law, Regulation, and Compliance, Regulatory Compliance, Regulatory Requirements, Compliance Auditing, Internal Communications, Procedure Development, Business Ethics, Risk Management, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Project Execution: Running the Project

    Skills you'll gain: Quality Management, Project Management Life Cycle, Project Closure, Project Management, Continuous Improvement Process, Project Controls, Quality Assessment, Team Management, Project Risk Management, Data-Driven Decision-Making, Project Documentation, Stakeholder Communications, Data Storytelling, Risk Management, Meeting Facilitation, Communication Strategies, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Amazon Web Services

    AWS Cloud Solutions Architect

    Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, Data Lakes, Amazon DynamoDB, Amazon Web Services, Serverless Computing, Cloud Computing, Amazon S3, Scalability, Amazon Elastic Compute Cloud, Event-Driven Programming, Cloud Security, Solution Architecture, Data Visualization, Cloud Storage, Data Architecture, Software Architecture, Cloud Computing Architecture, API Gateway, Hybrid Cloud Computing

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.9K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Project Planning: Putting It All Together

    Skills you'll gain: Project Management, Project Planning, Project Risk Management, Communication Planning, Project Documentation, Milestones (Project Management), Risk Management, Cost Management, Budgeting, Estimation, Timelines, Procurement, Technical Communication, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera Project Network

    How to Set a Budget and Schedule for Your Facebook Ads

    Skills you'll gain: Facebook, Marketing Budgets, Social Media Campaigns, Paid media, Social Media Strategy, Social Media Management, Social Media Marketing, Advertising Campaigns, Social Media, Budget Management, Advertising, Scheduling, Business Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    Цифровий маркетинг і електронна комерція від Google

    Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Google SEO Capstone Project

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Competitive Analysis, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    487 reviews

    Intermediate · Course · 1 - 4 Weeks

Marketing Strategy learners also search

Marketing
Digital Marketing
Content Strategy
Beginner Digital Marketing
Social Media Marketing
Digital Marketing Projects
Advanced Digital Marketing
Beginner Social Media Marketing
1…596061…345

In summary, here are 10 of our most popular marketing strategy courses

  • The DIY Musician: Berklee
  • Preparing to Manage Human Resources: University of Minnesota
  • IBM Product Owner: IBM
  • MBA Essentials: University of Glasgow
  • Design a Client Welcome Kit using Canva: Coursera Project Network
  • Regulatory Compliance: University of Pennsylvania
  • Project Execution: Running the Project: Google
  • AWS Cloud Solutions Architect: Amazon Web Services
  • Project Planning: Putting It All Together: Google
  • How to Set a Budget and Schedule for Your Facebook Ads: Coursera Project Network

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok