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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • G

      Google Cloud

      Google Cloud Customer Care Fundamentals - 繁體中文

      Skills you'll gain: Service Level, Product Support, Help Desk Support, Cloud Management, Technical Support, End User Training and Support, Cloud Services, Service Management, Personally Identifiable Information, Information Privacy, Technical Communication, Problem Management

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Cloud Operations and Troubleshooting

      Skills you'll gain: Cloud Management, Disaster Recovery, Network Troubleshooting, System Monitoring, Microsoft Azure, Cloud Computing, Cloud Security, Automation, Continuous Monitoring, Patch Management, Virtual Machines

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Cryptography, Network Security, and Application Security

      Skills you'll gain: Cybersecurity, Network Security, Cloud Security, Application Security, OSI Models, Cryptography, Encryption, Endpoint Security, Firewall, Malware Protection, Wireless Networks, Network Protocols, Public Key Infrastructure, Data Integrity, Virtualization

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Maryland, College Park

      Co-Production in Adaptive Environmental Management

      Skills you'll gain: Agile Project Management, Stakeholder Engagement, Leadership, Team Leadership, Team Motivation, Strategic Leadership, Environmental Resource Management, Sustainability Reporting, Natural Resource Management, Innovation, Complex Problem Solving, Strategic Partnership

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Data and Digital Strategy Execution

      Skills you'll gain: Data-Driven Decision-Making, Data Ethics, Customer Analysis, Marketing Effectiveness, Strategic Marketing, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, Marketing Strategy and Techniques, MarTech, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Cross-Channel Marketing, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Google Cloud Customer Care Fundamentals-Português Brasileiro

      Skills you'll gain: Product Support, End User Training and Support, Help Desk Support, Technical Support, Technical Support and Services, Service Level, Cloud Services, Cloud Solutions, Issue Tracking, Technical Communication, Information Privacy, Personally Identifiable Information

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI in Litigation and Dispute Resolution

      Skills you'll gain: Legal Research, Litigation Support, Mediation, Legal Strategy, Generative AI, Predictive Modeling, Legal Writing, Artificial Intelligence, Document Management, Business Process Automation, Data Ethics, Case Management

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Responsible AI: Applying AI Principles with GC - 한국어

      Skills you'll gain: Data Ethics, Business Ethics, Governance, Artificial Intelligence, Ethical Standards And Conduct, Compliance Training, Regulatory Compliance, Accountability, Decision Making, Stakeholder Management

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Alternative Investments as We Age: Dive into Your Portfolio

      Skills you'll gain: Portfolio Management, Investments, Asset Management, Return On Investment, Resource Allocation, Finance, Risk Analysis, Risk Management, Market Liquidity, Real Estate, Financial Regulation

      Intermediate · Course · 1 - 4 Weeks

    • Y

      Yale University

      Media Digital untuk Hasil Kesehatan

      Skills you'll gain: Digital Media Strategy, Media and Communications, Public Health and Disease Prevention, Behavioral Health, Public Health, Facebook, Program Evaluation, Persuasive Communication, Digital Communications, Content Management

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      The Ultimate Swagger Tools Course: Build OpenAPI with Ease

      Skills you'll gain: API Design, Collaborative Software, Application Programming Interface (API), Restful API, Software Development Tools, Web Services, Test Tools, Software Documentation, Mockups, Software Versioning, Server Side

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Sales Managers: Data-Driven Sales Forecasting

      Skills you'll gain: Sales Pipelines, Sales Management, Sales Enablement, Sales Process, Sales, Sales Strategy, Customer Engagement, Sales Training, Generative AI Agents, Customer experience improvement, Lead Generation, Forecasting, Business Ethics, Prioritization

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular brand management courses

    • Google Cloud Customer Care Fundamentals - 繁體中文: Google Cloud
    • Cloud Operations and Troubleshooting: Packt
    • Cryptography, Network Security, and Application Security: Packt
    • Co-Production in Adaptive Environmental Management: University of Maryland, College Park
    • Data and Digital Strategy Execution: Digital Marketing Institute
    • Google Cloud Customer Care Fundamentals-Português Brasileiro: Google Cloud
    • GenAI in Litigation and Dispute Resolution: Coursera Instructor Network
    • Responsible AI: Applying AI Principles with GC - 한국어: Google Cloud
    • Alternative Investments as We Age: Dive into Your Portfolio: University of Illinois Urbana-Champaign
    • Media Digital untuk Hasil Kesehatan: Yale University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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