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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM & Darden Digital Strategy

    Skills you'll gain: Digital Transformation, Business Strategy, Cloud Computing Architecture, Data Wrangling, Competitive Analysis, Cloud Services, Cloud Deployment, Business Transformation, Responsible AI, Cloud Security, Cloud Infrastructure, Data Analysis, Big Data, Cloud Platforms, Cloud Computing, Data Cleansing, Apache Hadoop, Statistical Analysis, Generative AI, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    AI Foundations for Everyone

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, IBM Cloud, AI Workflows, No-Code Development, Model Deployment, Natural Language Processing, AI Enablement, Analytics, Data Analysis, Artificial Intelligence, Self Service Technologies, Application Deployment, Real Time Data, Machine Learning, Deep Learning, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize SEO: Keywords & Schema

    Skills you'll gain: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Marketing Analytics, Digital Marketing, Web Content, Semantic Web, Content Management Systems

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, Interactive Data Visualization, Data Analysis, Data Import/Export, Data Manipulation, Data Transformation, Matplotlib, Predictive Modeling, Data Cleansing, Data Science, Programming Principles, Python Programming, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    61K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Compare User Behavior with Segments

    Skills you'll gain: Web Analytics, Customer Engagement, Technical Communication, Campaign Management, Analysis, Strategic Marketing, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI - Your Personal Code Reviewer

    Skills you'll gain: Prompt Engineering, Generative AI, Code Review, Debugging, Responsible AI, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Maintainability, Data Cleansing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Omnichannel Retail Strategy

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Brand Strategy, Analytics, Talent Management, Retail Store Operations, Marketing Strategies, Business Technologies, Customer Insights, Performance Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    414 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Data Engineering

    Skills you'll gain: NoSQL, Apache Spark, Data Warehousing, Database Design, Database Administration, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Web Scraping, Relational Databases, Linux Commands, SQL, IBM Cognos Analytics, Data Store, Generative AI, Professional Networking, Data Import/Export, Python Programming, Data Analysis, Data Science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    62K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business

    Skills you'll gain: Excel Formulas, Dashboard, Microsoft Excel, Spreadsheet Software, Excel Macros, Data Preprocessing, Data Literacy, Data Validation, Data Manipulation, Data Presentation, Data Storytelling, Data Analysis Software, Microsoft Office, Data Analysis Expressions (DAX), Business Analytics, Pivot Tables And Charts, Data Modeling, Financial Forecasting, Analytical Skills, Advanced Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    63K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Generative AI Engineering

    Skills you'll gain: Prompt Engineering, Prompt Patterns, LangChain, Large Language Modeling, Retrieval-Augmented Generation, Exploratory Data Analysis, Unsupervised Learning, Generative Model Architectures, PyTorch (Machine Learning Library), ChatGPT, Generative AI, Restful API, LLM Application, Keras (Neural Network Library), Supervised Learning, Model Evaluation, Data Analysis, Responsible AI, Vector Databases, Data Import/Export

    4.6
    Rating, 4.6 out of 5 stars
    ·
    98K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Science

    Skills you'll gain: SQL, Jupyter, Data Literacy, Data Mining, R (Software), Data Modeling, Relational Databases, Stored Procedure, R Programming, Model Deployment, Databases, Data Science, Big Data, Query Languages, GitHub, Data Visualization Software, Data Preprocessing, Data Cleansing, Cloud Computing, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    102K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Ask Questions to Make Data-Driven Decisions

    Skills you'll gain: Data Literacy, Spreadsheet Software, Stakeholder Communications, Dashboard, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Business Analysis, Expectation Management, Quantitative Research, Problem Solving, Smart Goals

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • IBM & Darden Digital Strategy: IBM
  • AI Foundations for Everyone: IBM
  • Optimize SEO: Keywords & Schema: Coursera
  • Applied Data Science: IBM
  • Compare User Behavior with Segments: Coursera
  • Generative AI - Your Personal Code Reviewer: Fractal Analytics
  • Omnichannel Retail Strategy: University of Pennsylvania
  • IBM Data Engineering: IBM
  • Excel Skills for Business: Macquarie University
  • IBM Generative AI Engineering: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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