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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Technology Guwahati

    User Research Methods and Practices

    Skills you'll gain: User Research, UI/UX Research, Competitive Analysis, Qualitative Research, User Experience, User Experience Design, Usability Testing, User Centered Design, Persona (User Experience), Research Methodologies, Focus Group, Interviewing Skills, Requirements Elicitation, Data Collection, Stakeholder Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Measurement and Analysis

    Skills you'll gain: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Using Google Forms to Analyze User Research Data

    Skills you'll gain: User Research, User Feedback, Project Scoping, Data Presentation, Analysis, Data Analysis, Mobile Banking, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    269 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Market and Competition in Pricing Strategy

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Innovation Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Design, Innovation, Focus Group, Market Analysis, Ideation, Business Development, Product Testing, Logistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Economics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    448 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    User Research and Design

    Skills you'll gain: UI/UX Research, User Research, Design Research, User Experience, User Centered Design, Ideation, User Interface (UI), Qualitative Research, Surveys, User Story, Data Collection, Persona Development, Data Analysis, Interviewing Skills, People Analytics, Statistical Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    469 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Marketing

    Skills you'll gain: Marketing Analytics, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Marketing Effectiveness, Predictive Modeling, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Ethics, Customer Insights, Market Analysis, Text Mining, Predictive Analytics, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    189 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Regression Modeling for Marketers

    Skills you'll gain: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Strategy Capstone Project

    Skills you'll gain: Market Analysis, Peer Review, Case Studies, Marketing Planning, Marketing Management, Strategic Marketing, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Operations, Target Market, Competitive Analysis, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    118 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Machine Learning for Marketers

    Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Supervised Learning, Dimensionality Reduction, Marketing Effectiveness, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Campaign Management, Customer experience improvement, Personalized Service, Customer Insights, Model Evaluation, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Establishing Product-Market Fit: University of Maryland, College Park
  • User Research Methods and Practices: Indian Institute of Technology Guwahati
  • Measurement and Analysis: Unilever
  • Using Google Forms to Analyze User Research Data: Coursera
  • Market and Competition in Pricing Strategy: University of Virginia
  • Innovation Strategy with Goldman Sachs 10,000 Women : Goldman Sachs
  • The Economics of Agro-Food Value Chains: Technical University of Munich (TUM)
  • User Research and Design: University of Minnesota
  • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
  • Regression Modeling for Marketers: University of Colorado System

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