What is strategic management?

Strategic management is the process business leaders use when creating goals and planning how to allocate resources to achieve those goals for their organization. It involves exploring both internal processes from within the organization and external factors, such as the role competition plays in the success or failure of a company. This type of management is a holistic approach that combines classic top-level managerial thinking with the application of modern theories and processes. It's a growing specialty field, with the Bureau of Labor and Statistics (BLS) expecting the field to grow at about 11% per year through 2029 , which is much faster than average.

What does learning strategic management enable me to do next?

Learning strategic management creates a number of career options for you. If you want to start your own business, it provides you with an understanding of how to gain insights that can help your business succeed. If you want to use your expertise to move up at a job you already have, you can present your certifications and show your new skills to your boss by sharing insights based on strategic management principles. If entering a new field is your goal, learning about this type of management ensures you have the know-how and skills to succeed on the job.

How can taking online courses on Coursera help me learn strategic management?

Taking online courses on Coursera can help you learn strategic management by providing you with the opportunity to engage in planning and decision-making sessions through case studies and regular coursework. When you engage in strategy sessions and learn to use tools, such as SWOT analysis, to explore a company's competitive advantage and weaknesses, you gain insights about how a company might make changes in order to increase success. Then, you build on early learning from your courses to learn how to increase decision-making skills and how to develop a growth strategy.

What skills or experience do I need to already have, before starting to learn strategic management?

Before starting to learn strategic management, you need to have strong reading and math skills due to the information you need to understand throughout the course. You need analytical skills to process the information and turn it into something you can apply to each course assignment. You also need to have at least introductory-level leadership skills to build on throughout the time you're studying, while you learn how to manage and inspire others to apply the goals you set and the decisions you make.

What are the benefits of taking an online Strategic Management course?

Online Strategic Management courses offer a convenient and flexible way to enhance your knowledge or learn new Strategic Management skills. Choose from a wide range of Strategic Management courses offered by top universities and industry leaders tailored to various skill levels.

What Strategic Management courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Strategic Management, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Strategic Management Courses - Learn Strategic Management Online

Explore the Strategic Management Course Catalog

University of Illinois Urbana-Champaign
Digital Marketing
Skills you'll gain: Data Storytelling, Data Visualization, Email Marketing, Data Presentation, Google Analytics, Digital Marketing, Analytics, Marketing Communications, Business Analytics, Content Marketing, Marketing Strategies, Marketing Analytics, Social Media Marketing, Marketing Management, Marketing, Web Analytics, Strategic Marketing, Digital Communications, Integrated Marketing Communications, Media Strategy
4.7
Rating, 4.7 out of 5 stars
23K reviews
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Strategic Leadership and Management Capstone
Skills you'll gain: Strategic Leadership, Leadership Development, Team Leadership, Business Leadership, Team Building, Organizational Strategy, Strategic Decision-Making, Business Planning, Business Strategy, Growth Strategies, Organizational Development, Change Management, Process Improvement and Optimization, Operational Efficiency, Analysis
4.7
Rating, 4.7 out of 5 stars
325 reviews
Beginner · Course · 1 - 3 Months
IE Business School
Critical Perspectives on Management
Skills you'll gain: Innovation, Business Management, Performance Management, Industrial and Organizational Psychology, Governance, Business Strategies, Organizational Effectiveness, Corporate Strategy, Decision Making, Business Ethics, Behavioral Economics, Organizational Structure, Business Valuation, Business Economics, Economics, Market Dynamics, Storytelling
4.8
Rating, 4.8 out of 5 stars
310 reviews
Beginner · Course · 1 - 3 Months
Fundação Instituto de Administração
Strategic Sales Management Final Project
Skills you'll gain: Sales Strategy, Sales Management, Sales Process, Market Intelligence, Strategic Marketing, B2B Sales, Business Strategy, Analysis, Business Analysis, Competitive Analysis, Procedure Development, Peer Review
4.5
Rating, 4.5 out of 5 stars
30 reviews
Intermediate · Course · 1 - 4 Weeks
Johns Hopkins University
Strategic Communications in Technical Organizations
Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Teamwork, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Team Building, Interpersonal Communications, Intercultural Competence, Verbal Communication Skills, Target Audience, Team Management, Business Writing, Strategic Communication
4.8
Rating, 4.8 out of 5 stars
13 reviews
Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Strategic Innovation: Building and Sustaining Innovative Organizations
Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, Innovation, Product Lifecycle Management, Business Strategy, New Product Development, Strategic Partnership, Value Propositions, Competitive Analysis, Market Dynamics, Creativity
4.8
Rating, 4.8 out of 5 stars
1.2K reviews
Beginner · Course · 1 - 4 Weeks
Ludwig-Maximilians-Universität München (LMU)
Competitive Strategy and Organization Design
Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Effectiveness, Strategic Decision-Making, Organizational Change, Business Writing, Compliance Management
4.7
Rating, 4.7 out of 5 stars
3.7K reviews
Intermediate · Specialization · 3 - 6 Months
Universidad Nacional Autónoma de México
Administración para obtener resultados
Skills you'll gain: Organizational Strategy, Business Planning, Quality Management, Performance Measurement, Business Strategies, Key Performance Indicators (KPIs), Business Strategy, Strategic Decision-Making, Organizational Effectiveness, Business Metrics, Continuous Improvement Process, Goal Setting, Competitive Intelligence
4.9
Rating, 4.9 out of 5 stars
569 reviews
Beginner · Course · 1 - 4 Weeks
IBM
IBM Data Management
Skills you'll gain: Dashboard, Data Storytelling, Data Warehousing, SQL, Data Presentation, Data Governance, Data Security, Data Migration, Database Design, Data Visualization, Interactive Data Visualization, Descriptive Statistics, Data Mining, Cloud Storage, Data Visualization Software, Extract, Transform, Load, IBM DB2, Data Management, MySQL, Excel Formulas
4.7
Rating, 4.7 out of 5 stars
16K reviews
Beginner · Professional Certificate · 3 - 6 Months
IBM
IBM Relational Database Administrator
Skills you'll gain: Data Warehousing, SQL, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, MySQL, PostgreSQL, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Transformation, IBM DB2, Relational Databases, Jupyter, Generative AI
4.6
Rating, 4.6 out of 5 stars
57K reviews
Intermediate · Professional Certificate · 3 - 6 Months
Rutgers the State University of New Jersey
Supply Chain Management Strategy
Skills you'll gain: Strategic Sourcing, Demand Planning, Procurement, Supplier Relationship Management, Supply Chain Planning, Operational Efficiency, Process Improvement, Supply Chain Management, Operations Management, Presentations, Transportation, Supply Chain, and Logistics, Logistics, Strategic Communication, Forecasting, Decision Making
4.8
Rating, 4.8 out of 5 stars
1.1K reviews
Mixed · Course · 1 - 3 Months
Copenhagen Business School
Strategy Implementation
Skills you'll gain: Plan Execution, Goal Setting, Organizational Strategy, Organizational Structure, Business Strategy, Culture Transformation, Business Planning, Change Management, Strategic Leadership, Strategic Communication, Risk Management, Key Performance Indicators (KPIs), Business Priorities, Organizational Effectiveness, Professional Networking, Communication, Performance Metric
4.6
Rating, 4.6 out of 5 stars
924 reviews
Mixed · Course · 1 - 3 Months