Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Statistical Hypothesis Testing, AI Workflows, LangChain, Generative AI Agents, CrewAI, Statistical Methods, Statistical Analysis, Data Transformation, Agentic systems, Statistical Inference, Business Intelligence, Performance Testing, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Performance Metric, Descriptive Analytics, Business Metrics, Data Analysis, Correlation Analysis, Event Monitoring
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Strategic Thinking, Business Modeling, Strategic Decision-Making, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Yonsei University
Skills you'll gain: Apache Spark, Augmented Reality, Cloud Computing Architecture, Big Data, Wireless Networks, SPSS, Augmented and Virtual Reality (AR/VR), Cloud Computing, Internet Of Things, Analytics, Real Time Data, Apache Hadoop, Telecommunications, Local Area Networks, Multimedia, Emerging Technologies, Apple iOS, Market Analysis, Display Devices, Product Planning
Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Content Performance Analysis, Brand Strategy, ChatGPT, Storytelling, Brand Marketing, Corporate Communications, Performance Measurement, Key Performance Indicators (KPIs), Drive Engagement, Brand Awareness, Branding, Value Propositions, Prompt Engineering, Responsible AI, Data Ethics, Copywriting, Customer Engagement
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science
Advanced · Guided Project · Less Than 2 Hours

Indian School of Business
Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Income Statement, Data Collection, Market Liquidity, Investment Management, Financial Analysis, Performance Analysis, Project Design, Market Analysis, Financial Market, Accruals, Business Planning, Securities Trading, Market Dynamics, Performance Measurement
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Jupyter, Computer Programming Tools, Data Visualization Software, Data Science, GitHub, R (Software), Big Data, R Programming, Model Deployment, Application Programming Interface (API), Machine Learning, Cloud Computing, Git (Version Control System), Other Programming Languages, Version Control, Python Programming, Open Source Technology
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Integration, Performance Tuning, Serverless Computing, Database Architecture and Administration, Data Quality, Data Transformation
Beginner · Course · 1 - 3 Months

Salesforce
Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Closing (Sales), Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Product Knowledge, B2B Sales, Customer Relationship Management (CRM) Software, Campaign Management, Data Visualization
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Kibana, Dashboard, Interactive Data Visualization, Data Visualization, Data Visualization Software, Grafana, Graphing, Data Analysis, Splunk, Real Time Data, Anomaly Detection, Applied Machine Learning, Time Series Analysis and Forecasting, Query Languages, SQL, Role-Based Access Control (RBAC), Qualitative Research
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Interactive Data Visualization, Data Presentation, Data Import/Export, Data Storytelling, Business Analytics, Data Science, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: HR Tech, Responsible AI, Human Resources, People Analytics, Data Ethics, Applicant Tracking Systems, AI Enablement, Employee Performance Management, Recruitment, Talent Recruitment, Workforce Development, Artificial Intelligence, Employee Engagement, Diversity and Inclusion, Generative AI, Generative AI Agents
Beginner · Course · 1 - 3 Months