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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    A

    AI CERTs

    AI for Human Resources

    Skills you'll gain: HR Tech, Responsible AI, Human Resources, People Analytics, Data Ethics, Applicant Tracking Systems, AI Enablement, Employee Performance Management, Recruitment, Talent Recruitment, Workforce Development, Artificial Intelligence, Employee Engagement, Diversity and Inclusion, Generative AI, Generative AI Agents

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    R Programming

    Skills you'll gain: Statistical Analysis, R Programming, Statistical Programming, Data Analysis, Debugging, Simulations, Computer Programming Tools, Programming Principles, Data Manipulation, Data Structures, Performance Tuning, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    Universidad de Palermo

    Product Management

    Skills you'll gain: Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Innovation

    4.7
    Rating, 4.7 out of 5 stars
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    280 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Social Media Advertising

    Skills you'll gain: Social Media, Online Advertising, Digital Advertising, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Advertising, Advertising Campaigns, Web Analytics, Content Performance Analysis, Facebook, Paid media, Instagram, Marketing Communications, Target Audience, Driving engagement, Business Ethics, Brand Awareness

    4.6
    Rating, 4.6 out of 5 stars
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    330 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Go Beyond the Numbers: Translate Data into Insights

    Skills you'll gain: Data Storytelling, Data Visualization, Exploratory Data Analysis, Data Visualization Software, Data Manipulation, Data Ethics, Tableau Software, Data Analysis, Pandas (Python Package), Data Cleansing, Data Preprocessing, Data Validation, Technical Communication, Data Transformation, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    888 reviews

    Advanced · Course · 1 - 3 Months

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    E

    EDUCBA

    Analyze and Interpret Data Using Excel

    Skills you'll gain: Scatter Plots, Data Visualization, Regression Analysis, Excel Formulas, Microsoft Excel, Data Analysis, Descriptive Statistics, Data Visualization Software, Analytics, Statistical Analysis, Statistical Methods, Descriptive Analytics, Correlation Analysis, Statistics, Analysis, Exploratory Data Analysis, Pivot Tables And Charts, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Wharton Business Foundations Capstone

    Skills you'll gain: Peer Review, Project Design, Business, Analysis, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Competitive Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Report Writing, Finance, Financial Accounting

    4.7
    Rating, 4.7 out of 5 stars
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    410 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Toronto

    Inclusive Analytic Techniques

    Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Statistical Methods, Regression Analysis, Research, Focus Group, Correlation Analysis, Diversity and Inclusion, Surveys, Business Analytics, Stakeholder Analysis, Probability, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
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    80 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Python Project for Data Science

    Skills you'll gain: Dashboard, Pandas (Python Package), Data Presentation, Web Scraping, Jupyter, Data Analysis, Data Science, Data Processing, Data Manipulation, Python Programming, Data Collection

    4.5
    Rating, 4.5 out of 5 stars
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    4.8K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    M

    Microsoft

    Introduction to Sales and AI Fundamentals

    Skills you'll gain: Prompt Engineering, Sales Process, Sales Presentations, Verbal Communication Skills, Product Knowledge, Communication, Sales Enablement, Sales, Non-Verbal Communication, General Sales Practices, Sales Strategy, Microsoft Copilot, Personalized Service, Value Propositions, Customer Relationship Management, AI Enablement

    Advanced · Course · 1 - 4 Weeks

  • Status: New
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    Creo Incubator

    ريادة الأعمال: الثقافة المالية وتمويل الشركات

    Skills you'll gain: Entrepreneurial Finance, Business Strategy, Presentations, Competitive Analysis, Corporate Strategy, Financial Forecasting, Financial Management, Mergers & Acquisitions, Business Metrics, Business Valuation, Financial Statements, Fundraising, Market Analysis, Public Speaking, Investment Management, Storytelling

    Advanced · Course · 1 - 4 Weeks

  • Status: New
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    U

    Università Bocconi

    Startup Calling: from idea to impact

    Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Fundraising, Product Development, Market Research, Presentations, Value Propositions, Business Strategy, Market Analysis, Customer Insights, User Research, Competitive Analysis, Lean Methodologies, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • AI for Human Resources: AI CERTs
  • R Programming: Johns Hopkins University
  • Product Management: Universidad de Palermo
  • Social Media Advertising: University of Colorado Boulder
  • Go Beyond the Numbers: Translate Data into Insights: Google
  • Analyze and Interpret Data Using Excel: EDUCBA
  • Wharton Business Foundations Capstone: University of Pennsylvania
  • Inclusive Analytic Techniques: University of Toronto
  • Python Project for Data Science: IBM
  • Introduction to Sales and AI Fundamentals: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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425 courses
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145 courses
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Math and Logic
70 courses
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