Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation
Mixed · Course · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Contextual Advertising, Pay Per Click Advertising, Google Ads, Performance marketing, Marketing, Paid media, Digital Marketing, Data Ethics, Customer Data Management, A/B Testing, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Copenhagen Business School
Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Strategic Leadership, Strategic Planning, Market Analysis, Global Marketing, Market Opportunities, Value Propositions, Market Dynamics
Mixed · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Retention, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SQL, Relational Databases, Stored Procedure, Databases, Query Languages, Jupyter, Data Manipulation, Data Analysis, Pandas (Python Package), Transaction Processing, Python Programming
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Data Sharing, Presentations, Design, Color Theory, Graphic Design, Marketing, Communication
Intermediate · Guided Project · Less Than 2 Hours

Interactive Brokers
Skills you'll gain: Derivatives, Equities, Risk Analysis, Financial Trading, International Finance, Investments, Securities Trading, Financial Market, Risk Management, Financial Analysis, Financial Statement Analysis, Market Analysis, Analysis, Capital Markets, Portfolio Risk, Tax, Balance Sheet, Financial Regulations, Business Metrics, Market Data
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Strategic Thinking, Business Modeling, Strategic Decision-Making, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Lead Generation, Persona Development, Target Audience, Global Marketing, Storytelling, Sales, Social Media Marketing, Sales Strategy, Social Media, Customer Engagement, Customer Relationship Building, Professional Networking, LinkedIn, Cultural Diversity
Mixed · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media, Performance Measurement, Goal Setting, Active Listening, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Content Strategy, Resource Management, Customer Engagement
Mixed · Course · 1 - 3 Months

Skills you'll gain: Microsoft Excel, Analytical Skills, Spreadsheet Software, Dashboard, Data Analysis, IBM Cognos Analytics, Pivot Tables And Charts, Data Visualization, Data Presentation, Exploratory Data Analysis, Data Visualization Software, Data Cleansing
Beginner · Course · 1 - 4 Weeks

Tableau Learning Partner
Skills you'll gain: Exploratory Data Analysis, Tableau Software, Data Preprocessing, Data Analysis, Descriptive Statistics, Predictive Analytics, Box Plots, Statistical Analysis, Scatter Plots, Data Visualization Software, Trend Analysis, Analytics, Histogram, Business Analytics, Data Manipulation, Regression Analysis, Correlation Analysis
Beginner · Course · 1 - 4 Weeks