Advertising Campaigns

Advertising Campaigns are strategic, organized plans that promote a specific product or service to reach a targeted audience. Coursera's Advertising Campaigns catalogue teaches you how to plan, develop, and execute compelling campaigns across various media platforms. You'll learn about the crucial components of successful campaigns, including market research, target audience identification, messaging, creative development, and media planning. Additionally, you'll gain insights into evaluating campaign effectiveness through key performance indicators and analytics. This knowledge will equip you to create impactful advertising campaigns that drive brand awareness, increase customer engagement, and boost sales.
13credentials
50courses

Results for "advertising campaigns"

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning

    Beginner · Specialization · 3 - 6 Months

  • Coursera

    Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Online Advertising, Advertising Campaigns, Business Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Campaign Management, Social Media Campaigns, Email Marketing, Advertising Campaigns, Marketing Materials, Content Marketing, Marketing, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera

    Skills you'll gain: Instagram, Social Media, Social Media Content, Photo Editing, Marketing Design, Graphic and Visual Design, Social Media Marketing, Social Media Campaigns, Content Creation, Advertising Campaigns, Branding, Brand Loyalty, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management

    Beginner · Course · 1 - 4 Weeks