• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Toronto

      Gender Analytics for Innovation

      Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Innovation, Business Analytics, Analysis, Design Thinking, Sociology, Market Opportunities, Social Justice, Leadership Development, Data Ethics, Risk Mitigation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      317 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI Language Modeling with Transformers

      Skills you'll gain: Generative AI, Large Language Modeling, PyTorch (Machine Learning Library), Natural Language Processing, Artificial Neural Networks, Text Mining, Deep Learning, Applied Machine Learning

      4.5
      Rating, 4.5 out of 5 stars
      ·
      102 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      IIMA - IIM Ahmedabad

      Supply Chain Digitization: Strategy and Design

      Skills you'll gain: Supply Chain Management, Supply Chain, Digital Transformation, Transportation Operations, Logistics Management, Logistics, Inventory and Warehousing, Business Analytics, Data-Driven Decision-Making, Business Architecture, Warehouse Management, Operational Efficiency, Process Optimization, Strategic Thinking, Internet Of Things, Blockchain, Real Time Data, Automation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      49 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      The Search for Great Ideas: Harnessing creativity to empower innovation.

      Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creative Thinking, Creativity, Entrepreneurship, Product Development, Resource Planning, Market Research, Customer Insights, User Research, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      306 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT + Excel: Master Data, Make Decisions, Tell Stories

      Skills you'll gain: Data Storytelling, Data Presentation, Data Synthesis, Microsoft Excel, Excel Formulas, Data Visualization, Data Analysis, Pivot Tables And Charts, Data Cleansing, ChatGPT, Data Integration, Data Transformation, Data Validation, Exploratory Data Analysis, Prompt Engineering, Data Quality, Large Language Modeling, Generative AI

      4.8
      Rating, 4.8 out of 5 stars
      ·
      104 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Gestión de marca y producto

      Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      746 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Crea y diseña productos digitales en Canva

      Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Graphic and Visual Design Software, Digital Assets, Intellectual Property, Web Analytics, Graphic Design, Journals, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      426 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Introducción a la ciencia de datos aplicada

      Skills you'll gain: Exploratory Data Analysis, Statistical Hypothesis Testing, Correlation Analysis, Data Visualization Software, Data Science, Jupyter, Data Analysis, Business Analytics, Statistical Analysis, Probability & Statistics, Statistics, Python Programming, Descriptive Statistics, Data Modeling, Statistical Modeling, Design Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      409 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      AI Agents and Agentic AI Architecture in Python

      Skills you'll gain: Generative AI Agents, Prompt Engineering, Agentic systems, Persona (User Experience), Business Logic, Application Programming Interface (API), Transaction Processing, Persona Development, Collaborative Software, Secure Coding, Plan Execution

      4.6
      Rating, 4.6 out of 5 stars
      ·
      79 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Trade, Immigration and Exchange Rates in a Globalized World

      Skills you'll gain: International Finance, Economics, Financial Policy, International Relations, Economics, Policy, and Social Studies, Economic Development, Global Marketing, Socioeconomics, Supply And Demand, Demography, Analysis, Trend Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      299 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Methods for Quantitative Research in Psychology

      Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Surveys, Research, Research and Design, Correlation Analysis, Data Collection, Data Analysis, Psychology, Sampling (Statistics)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      174 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create Interactive Dashboards with Streamlit and Python

      Skills you'll gain: Plotly, Dashboard, Pandas (Python Package), Data Manipulation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Web Applications, Data Science, Data Analysis, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      397 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…105106107…355

    In summary, here are 10 of our most popular marketing analytics courses

    • Gender Analytics for Innovation: University of Toronto
    • Generative AI Language Modeling with Transformers: IBM
    • Supply Chain Digitization: Strategy and Design: IIMA - IIM Ahmedabad
    • The Search for Great Ideas: Harnessing creativity to empower innovation. : Michigan State University
    • ChatGPT + Excel: Master Data, Make Decisions, Tell Stories: Vanderbilt University
    • Gestión de marca y producto: IE Business School
    • Crea y diseña productos digitales en Canva: Coursera Project Network
    • Introducción a la ciencia de datos aplicada: Universidad de los Andes
    • AI Agents and Agentic AI Architecture in Python: Vanderbilt University
    • Trade, Immigration and Exchange Rates in a Globalized World: IE Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok