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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Identifying, Attracting, and Growing Your Digital Audience

    Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Customer experience strategy (CX), Digital Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    303 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Minnesota

    Information Technology Entrepreneurship & Startup

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, AI Enablement, Brainstorming, Growth Strategies, Business Planning, New Business Development, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

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    U

    Universiteit Leiden

    Introduction to Comparative Indo-European Linguistics

    Skills you'll gain: Ancient History, Culture, Language Learning, Anthropology, Social Studies, Multilingualism, Literacy, Research, Research Methodologies

    4.6
    Rating, 4.6 out of 5 stars
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    101 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    C

    Columbia University

    Computational Methods in Pricing and Model Calibration

    Skills you'll gain: Regression Analysis, Actuarial Science, Derivatives, Financial Market, Statistical Methods, Market Data, Financial Modeling, Securities (Finance), Risk Modeling, Financial Systems, Mathematical Modeling, Numerical Analysis, Applied Mathematics, Python Programming, Process Optimization, Probability Distribution, Algorithms, Case Studies

    4.4
    Rating, 4.4 out of 5 stars
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    43 reviews

    Intermediate · Course · 1 - 3 Months

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    U

    Universidad de Palermo

    E-commerce Academy

    Skills you'll gain: E-Commerce, Branding, Entrepreneurship, Sales, Social Media, Business Development, Social Media Marketing, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend

    4.8
    Rating, 4.8 out of 5 stars
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    183 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Participatory Approaches in Public Health

    Skills you'll gain: Public Health, Health Equity, Community Health, Diversity Awareness, Health Policy, Health Promotion, Social Determinants Of Health, Research, Community Development, Research Methodologies, Social Justice, Cultural Diversity, Program Evaluation, Cultural Responsiveness, Case Studies, Qualitative Research, Collaboration, Patient Communication, Social Impact, Data Collection

    4.5
    Rating, 4.5 out of 5 stars
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    33 reviews

    Beginner · Specialization · 3 - 6 Months

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    U

    Universidad Austral

    Diseño de Experiencia en Servicios

    Skills you'll gain: Service Design, Customer experience improvement, User Research, Customer experience strategy (CX), Experience Design, Customer Service, Service Improvement, Design Thinking, Expectation Management, Customer Insights, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
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    758 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    C

    Coursera

    Product Strategy in the age of GenAI

    Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

    4.3
    Rating, 4.3 out of 5 stars
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    126 reviews

    Beginner · Specialization · 1 - 3 Months

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    U

    University of New Mexico

    Negocios Internacionales II

    Skills you'll gain: Global Marketing, International Finance, Intercultural Competence, Organizational Structure, Business, Small Business Accounting, Business Management, Market Analysis, Economics, Workforce Management, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics, Business Intelligence

    4.7
    Rating, 4.7 out of 5 stars
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    543 reviews

    Mixed · Course · 1 - 3 Months

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    A

    American Museum of Natural History

    The Dynamic Earth: A Course for Educators

    Skills you'll gain: Physical Science, Environment, Hazard Analysis, Spatial Data Analysis, Geographic Information Systems, General Science and Research, Environmental Science, Scientific Methods

    4.7
    Rating, 4.7 out of 5 stars
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    230 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Copilot: Your Everyday AI Companion

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Responsible AI, Data Governance, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Business Process Automation, Compliance Management, AI Security, Customer Service, Information Privacy, Microsoft Office, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
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    155 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    K

    Karlsruhe Institute of Technology

    Machine Translation

    Skills you'll gain: Natural Language Processing, Artificial Neural Networks, Deep Learning, Statistical Machine Learning, Model Evaluation, Artificial Intelligence and Machine Learning (AI/ML), Recurrent Neural Networks (RNNs), Language Interpretation, Translation, and Studies, Embeddings, Multilingualism, Vocabulary

    4.5
    Rating, 4.5 out of 5 stars
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    181 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
  • Information Technology Entrepreneurship & Startup: University of Minnesota
  • Introduction to Comparative Indo-European Linguistics: Universiteit Leiden
  • Computational Methods in Pricing and Model Calibration: Columbia University
  • E-commerce Academy: Universidad de Palermo
  • Participatory Approaches in Public Health: Imperial College London
  • Diseño de Experiencia en Servicios: Universidad Austral
  • Product Strategy in the age of GenAI: Coursera
  • Negocios Internacionales II: University of New Mexico
  • The Dynamic Earth: A Course for Educators: American Museum of Natural History

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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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