Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

The Chinese University of Hong Kong
Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Business Intelligence, Decision Support Systems, Data Visualization, Business Process Management, Data Warehousing, Performance Measurement, MicroStrategy, Business Analytics, Dashboard, Data Visualization Software, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Business Reporting, Data Analysis, Six Sigma Methodology
Mixed · Course · 1 - 3 Months

Skills you'll gain: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Market Research, Business Software, Data Presentation
Beginner · Guided Project · Less Than 2 Hours

University of California San Diego
Skills you'll gain: Bioinformatics, Molecular Biology, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Data Analysis, Markov Model, Network Analysis, Biochemistry, Biotechnology, Life Sciences, Infectious Diseases, Microbiology, Statistical Analysis, Biology, Algorithms, Classification Algorithms, Data Mining, Data Preprocessing, Python Programming
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Hugging Face, LLM Application, LangChain, Large Language Modeling, OpenAI, Natural Language Processing, Generative AI Agents, ChatGPT, Responsible AI, Embeddings, Application Programming Interface (API), Text Mining, Restful API, Agentic systems, Open Source Technology, Data Preprocessing, MLOps (Machine Learning Operations), Python Programming, Model Evaluation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Photo Editing, Adobe Illustrator, Color Theory, Adobe Photoshop, Adobe Acrobat, Typography, Document Management, Graphic and Visual Design, Graphic Design, Graphics Software, Graphic and Visual Design Software, Photography, Generative AI, Design, Adobe Creative Cloud, Design Elements And Principles, Workflow Management, Digital Design, Collaborative Software, Branding
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Visualization, Matplotlib, Marketing Analytics, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Text Mining, Trend Analysis, Data Analysis, Data Wrangling, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Rmarkdown, Data Presentation, Data Ethics, Data Storytelling, Data Visualization, Data Cleansing, Stakeholder Communications, Analytical Skills, Data-Driven Decision-Making, Stakeholder Management, Interactive Data Visualization, Data Visualization Software, Data Validation, Ggplot2, Interviewing Skills, Case Studies, Data Access, Spreadsheet Software, Data Analysis, Data Manipulation
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Analysis Expressions (DAX), Real Time Data, Dataflow, Extract, Transform, Load, Business Intelligence
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Generative AI, Big Data, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Machine Learning, Customer Data Management, Autoencoders, Artificial Intelligence, Deep Learning, Model Evaluation, Algorithms, Process Optimization, Data Analysis, Artificial Neural Networks
Mixed · Course · 1 - 3 Months

Skills you'll gain: Test Automation, Continuous Integration, CI/CD, AI Orchestration, Software Quality Assurance, Maintainability, Quality Assurance, Automation, Verification And Validation, User Interface (UI), Natural Language Processing, Scalability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design, Content Creation, Graphic Design, Content Marketing, Social Media Marketing, Social Media, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours