What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

Status: Free Trial

Duke University

Financing for Startup Businesses

Skills you'll gain: FinTech, Entrepreneurial Finance, Fundraising and Crowdsourcing, Financial Analysis, Equities, Financial Modeling, Private Equity, Credit Risk, Liquidation

Coursera Project Network

Copilot for Beginners: Create a Powerpoint Presentation

Skills you'll gain: Microsoft Copilot, Microsoft PowerPoint, Presentations, Sales Presentations, Prompt Engineering, Microsoft Word, Generative AI, Artificial Intelligence, Content Creation

Status: Free Trial

Queen Mary University of London

Research Instruments and Research Hypotheses

Skills you'll gain: Research Reports, Statistical Hypothesis Testing, Survey Creation, Research Design, Statistical Analysis, Data Processing, Data Collection, Quantitative Research, Statistics, Data Analysis, Data Validation

Coursera Project Network

Google Ads for Beginners: Master Essentials & Fundamentals

Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Digital Advertising, Search Engine Marketing, Marketing

Technical University of Munich (TUM)

From Zero to Hero - Digital Product Development From Scratch

Skills you'll gain: MLOps (Machine Learning Operations), Product Development, User Experience Design, Human Centered Design, Design Thinking, User Research, Agile Product Development, Amazon Web Services, New Product Development, Generative AI, Innovation, Machine Learning, Artificial Intelligence, Problem Management

Status: Free

Coursera Project Network

Create an A/B web page marketing test with Google Optimize

Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Content Development and Management

Status: Free Trial

University of Colorado Boulder

Modeling and Debugging Embedded Systems

Skills you'll gain: Embedded Software, Embedded Systems, Failure Analysis, Debugging, Technical Communication, Simulations, System Design and Implementation, Automation, Technical Management, Innovation

EIT Digital

Automated Reasoning: Symbolic Model Checking

Skills you'll gain: Computational Logic, Theoretical Computer Science, Systems Analysis, Verification And Validation, Algorithms, Data Structures

Status: Free Trial

University of Illinois Urbana-Champaign

Market Equilibrium, Government Policy & Elasticity

Skills you'll gain: Economics, Supply And Demand, Policy Analysis, Business Economics, Public Policies, Socioeconomics, Consumer Behaviour, Decision Making, Market Analysis

Status: Free Trial

Microsoft

Prepare for AZ-204: Developing Solutions for Microsoft Azure

Skills you'll gain: Cloud Development, Microsoft Azure, Software Development, Cloud Applications, Cloud Computing, Program Development, Azure DevOps, Application Deployment, Design Strategies, Virtual Machines, Data Storage

Universitat de Barcelona

Introducción al Arte Sonoro

Skills you'll gain: Music History, Performing Arts, Music, Music Performance, Music Theory, Aesthetics, Art History, Multimedia, Creativity, Electronic Media, Psychology, Experimentation

IIT Bombay

Introduction to Business Management : Winning Externally

Skills you'll gain: Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Competitive Analysis

Digital Marketing Courses

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