• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Duke University

    Agile Approaches for Modern Leadership

    Skills you'll gain: Culture Transformation, Strategic Thinking, Team Building, Team Leadership, Strategic Leadership, Organizational Change, Team Management, Visionary, Organizational Strategy, Strategic Decision-Making, Team Motivation, Cross-Functional Team Leadership, Organizational Leadership, Agile Methodology, Business Leadership, Cognitive flexibility, Leadership Development, Innovation, Corporate Strategy, Change Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    99 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agents and Agentic AI Architecture in Python

    Skills you'll gain: AI Orchestration, LangChain, OpenAI API, Generative AI Agents, Prompt Patterns, AI Workflows, Prompt Engineering, Agentic systems, AI Security, Large Language Modeling, Business Logic, File I/O, Transaction Processing, Document Management, Persona Development, Coordination, Plan Execution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    The Strategist's Challenge

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Decision-Making, Organizational Strategy, Market Analysis, Analysis, Business Analysis, Business Modeling, Value Propositions, Case Studies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Università di Napoli Federico II

    Global Politics

    Skills you'll gain: International Relations, Political Sciences, Social Studies, Social Sciences, Diplomacy, World History, Research, Governance, Environmental Issue, Cultural Diversity, Intercultural Competence, Economics, Climate Change Adaptation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Icahn School of Medicine at Mount Sinai

    Network Analysis in Systems Biology

    Skills you'll gain: Bioinformatics, Unsupervised Learning, Biostatistics, Biology, Machine Learning Algorithms, Data Processing, Statistical Methods, Systems Engineering, Unix Commands, Linux Commands

    4.5
    Rating, 4.5 out of 5 stars
    ·
    204 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Solar Energy and Electrical System Design

    Skills you'll gain: Electrical Systems, Electrical Wiring, HVAC, Building Design, Construction Inspection, Basic Electrical Systems, Engineering Calculations, Architectural Design, System Requirements, Mechanical Design, Building Codes, Structural Analysis, Cost Estimation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    718 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Ciencia de datos​

    Skills you'll gain: Data Ethics, Data Integration, Exploratory Data Analysis, Statistical Hypothesis Testing, Predictive Modeling, Correlation Analysis, Data Visualization Software, Data Quality, Data Science, Jupyter, Data Analysis, Data Preprocessing, Data Transformation, Data Cleansing, Business Analytics, Data Manipulation, Supervised Learning, Regression Analysis, Applied Machine Learning, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    565 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Introduction to Finance: The Role of Financial Markets

    Skills you'll gain: Financial Market, Capital Budgeting, Capital Markets, Finance, Securities (Finance), Financial Management, Investments, Financial Analysis, Equities, Return On Investment, Cash Flows, Risk Management, Risk Analysis

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    86 reviews

    Beginner · Course · 1 - 3 Months

  • T

    The State University of New York

    Strategic Self-Marketing and Personal Branding

    Skills you'll gain: Marketing Communications, Promotional Strategies, Branding, Presentations, Strategic Marketing, Marketing Strategies, Brand Management, Marketing, LinkedIn, Self-Awareness, Peer Review, Professional Networking, Public Relations, Constructive Feedback

    4.4
    Rating, 4.4 out of 5 stars
    ·
    232 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Mercado de Capitais

    Skills you'll gain: Derivatives, Portfolio Management, Capital Markets, Financial Systems, Financial Market, Credit Risk, Risk Management, Investments, Equities, Financial Regulation, Market Liquidity, Financial Policy, Risk Analysis, Financial Analysis, Securities Trading, Financial Services, Financial Trading, Market Data, Financial Management, Wealth Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    UX/UI Design Fundamentals: Usability and Visual Principles

    Skills you'll gain: UI/UX Research, User Interface and User Experience (UI/UX) Design, User Experience, User Centered Design, Usability, User Flows, User Interface (UI) Design, Responsive Web Design, Interaction Design, Web Design, Typography, Prototyping, Persona Development

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    E

    Erasmus University Rotterdam

    Enjoyable Econometrics

    Skills you'll gain: Econometrics, Data Collection, Probability & Statistics, Regression Analysis, Survey Creation, Statistics, Quantitative Research, Descriptive Statistics, Data Literacy, Time Series Analysis and Forecasting, Statistical Analysis, Model Evaluation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    132 reviews

    Beginner · Course · 1 - 3 Months

1…145146147…340

In summary, here are 10 of our most popular market research courses

  • Agile Approaches for Modern Leadership: Duke University
  • AI Agents and Agentic AI Architecture in Python: Vanderbilt University
  • The Strategist's Challenge: University of Virginia Darden School Foundation
  • Global Politics: Università di Napoli Federico II
  • Network Analysis in Systems Biology: Icahn School of Medicine at Mount Sinai
  • Solar Energy and Electrical System Design: University at Buffalo
  • Ciencia de datos​: Universidad de los Andes
  • Introduction to Finance: The Role of Financial Markets: University of Illinois Urbana-Champaign
  • Strategic Self-Marketing and Personal Branding: The State University of New York
  • Mercado de Capitais: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok