Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Arizona State University
Skills you'll gain: Sales Presentations, Meeting Facilitation, Business Writing, English Language, Negotiation, Active Listening, Business Correspondence, Selling Techniques, Business Communication, Employee Coaching, Brainstorming, Promotional Materials, Presentations, Business Marketing, Vocabulary, Marketing, Concision, Business Management, Forecasting, Management Reporting
Intermediate · Specialization · 3 - 6 Months

The Chinese University of Hong Kong
Skills you'll gain: Peer Review, Business Planning, Strategic Marketing, Business Consulting, Business Strategies, Marketing Strategies, Entrepreneurship, Product Promotion, Competitive Analysis, Presentations, Product Development, Market Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Target Market, Facebook, Customer Analysis, Social Media Marketing, Social Media Content, Business Marketing, Social Media, Content Creation, Business Planning, Drive Engagement
Intermediate · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Data Mining, Education Software and Technology, Program Evaluation, Big Data, Analytics, Analysis, Data Ethics, Data Access, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Data Storytelling, Data Presentation, Feature Engineering, Data Visualization Software, Unsupervised Learning, SQL, Data Analysis, Model Evaluation, Seaborn, Data Visualization, Tableau Software, Predictive Modeling, Exploratory Data Analysis, Predictive Analytics, Analytics, Presentations, Verbal Communication Skills, Matplotlib, Data Science, Machine Learning
Beginner · Specialization · 1 - 3 Months

University of Michigan
Skills you'll gain: Stored Procedure, Database Design, NoSQL, Database Architecture and Administration, SQL, Relational Databases, Cloud Applications, PostgreSQL, Database Systems, Database Theory, Data Store, Data Modeling, Databases, JSON, Application Deployment, Cloud Deployment, Distributed Computing, Database Management, Text Mining, Natural Language Processing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Database Design, MySQL, IBM DB2, Relational Databases, Databases, Database Management, PostgreSQL, Data Management, Database Architecture and Administration, SQL, Data Integrity, Data Modeling, Data Manipulation
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Operations Management, Organizational Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain, Inventory Management System, Process Analysis, Decision Making, Strategic Decision-Making, Business Strategies, Cost Benefit Analysis, Demand Planning, Capacity Management, Service Level
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Organizational Skills, Social Media Content, Merchandise Maintenance, Account Management, User Accounts, Direct Selling, Marketing, Business Marketing, Product Promotion, Business Strategy, Business Analytics
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Strategic Communication, Marketing Communications, Brand Strategy, Storytelling, Social Media, Communication Strategies, Branding, Writing
Beginner · Course · 1 - 4 Weeks

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Apache Spark, Scala Programming, Distributed Computing, Big Data, Data Manipulation, Data Processing, Performance Tuning, Data Persistence, SQL, Data Analysis
Intermediate · Course · 1 - 4 Weeks