Social Media Strategy

Social Media Strategy is the process of developing a tailored approach to manage and optimize online interactions to gain a competitive edge. Coursera's Social Media Strategy catalogue teaches you how to effectively leverage various social media platforms for brand promotion, customer engagement, content creation and distribution. You'll learn critical elements such as audience identification, goal setting, and performance measurement. Additionally, you'll gain insights into the role of SEO in social media, the dynamics of viral marketing, and the ethics of online community management. This knowledge equips you to effectively design, implement and monitor a successful social media strategy, shaping your brand's online presence and influence.
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Results for "social media strategy"

  • Status: Free Trial

    Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Content Strategy, Web Content, Media and Communications, Content Creation, Social Network Analysis, Digital Communications, Research

  • Status: New
    Status: Preview

    Skills you'll gain: TikTok, Video Production, Content Strategy, Social Media Content, Content Performance Analysis, Content Creation, Drive Engagement, Social Media Strategy, Social Media

  • Skills you'll gain: Professional Networking, LinkedIn, Content Creation, Professional Development, Relationship Building, Social Media, Branding, Social Media Strategy

  • Skills you'll gain: Keyword Research, Social Media Marketing, Social Media, Social Media Strategy, Regional Sales, Market Trend, Trend Analysis

  • Status: New
    Status: Free Trial

    Skills you'll gain: Value Propositions, Emotional Intelligence, Business Planning, Target Market, Financial Statements, Financial Acumen, User Research, Marketing, Microsoft Excel, Marketing Strategies, Customer Acquisition Management, Business Strategies, Content Marketing, Financial Analysis, Branding, Market Research, Social Media Strategy, Adaptability, Digital Marketing, Data Visualization

  • Status: Preview

    Skills you'll gain: Business Planning, Customer Support, Business Strategy, E-Commerce, Business Modeling, Digital Marketing, Online Advertising, Entrepreneurship, Marketing Strategies, Competitive Analysis, Social Media Strategy, Customer Engagement, Operations Management, Market Research

  • Status: New
    Status: Preview

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Analysis, Social Media, Drive Engagement, Social Media Strategy, Content Creation

  • Status: Preview

    Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)

  • Status: New
    Status: Preview

    Skills you'll gain: Instagram, Drive Engagement, Customer Engagement, Social Media, Social Media Content, Social Media Strategy, Community Development, Content Development and Management

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

  • Status: New
    Status: Preview

    Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

  • Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Stakeholder Engagement, Social Media, Innovation, Strategic Sourcing, Decision Making, Content Marketing, Process Analysis, Project Controls, Business Operations, Business Planning, Sustainable Development, Competitive Analysis

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  • This role has a $53,120 median salary ¹.

    description:

    A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.

    This role has a $53,120 median salary ¹.

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  • This role has a $53,900 median salary ¹.

    description:

    A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.

    This role has a $53,900 median salary ¹.

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