• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    T

    Tel Aviv University

    The Fall and Rise of Jerusalem

    Skills you'll gain: Ancient History, World History, International Relations, Political Sciences, Timelines, Governance, Research Methodologies, Cultural Diversity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    344 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Sensory Science: Conducting Tests

    Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Case Studies, Research Design, Consumer Behaviour, Target Market, Data Collection, Research Reports, Data Analysis, Recruitment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Caltech

    Pricing Options with Mathematical Models

    Skills you'll gain: Derivatives, Financial Market, Mathematical Modeling, Financial Modeling, Credit Risk, Risk Management, Markov Model, Portfolio Management, Probability, Advanced Mathematics, Differential Equations, Applied Mathematics, Probability Distribution, Calculus

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Warehouse Fundamentals

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Star Schema, IBM DB2, Data Modeling, Snowflake Schema, PostgreSQL, Database Design, Data Architecture, Data Mart, Database Systems, Data Lakes, Data Validation, Data Integration, SQL, Data Cleansing, Query Languages, Data Quality

    4.5
    Rating, 4.5 out of 5 stars
    ·
    251 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidade Estadual de Campinas

    Introdução à Economia do Trabalho: Teorias e Políticas

    Skills you'll gain: Labor Law, Labor Relations, Economics, Socioeconomics, Economic Development, Social Sciences, Employee Relations, Human Resource Policies, Public Policies, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    247 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Design Thinking: Discovery Tools

    Skills you'll gain: Design Thinking, Stakeholder Analysis, Human Centered Design, User Experience, Persona Development, Process Mapping, Value Engineering, User Research, Customer experience improvement, Qualitative Research, Customer Insights, Strategic Thinking, Innovation, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Collegiate Esports and Career Planning

    Skills you'll gain: Higher Education, Workforce Planning, Relationship Building, Market Dynamics, Research, Student Engagement, Discussion Facilitation, Verbal Communication Skills, Diversity Awareness

    4.5
    Rating, 4.5 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Posicionamiento: La base del éxito en la estrategia de marketing

    Skills you'll gain: Value Propositions, Strategic Marketing, Product Marketing, Marketing, Marketing Planning, Marketing Strategy and Techniques, Target Market, Brand Strategy, Market Analysis, Consumer Behaviour, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    283 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Adobe Premiere Pro for Beginners: Quickstart Video-Editing

    Skills you'll gain: Video Editing, Adobe Premiere, Storytelling, Post-Production, Content Creation, TikTok, Timelines, Color Matching, File Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    50 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Cybersecurity in Healthcare (Hospitals & Care Centres)

    Skills you'll gain: Email Security, Human Factors (Security), Cyber Security Policies, Cybersecurity, Cyber Attacks, Security Awareness, Cyber Risk, Computer Security Awareness Training, Patient Safety, Malware Protection, Encryption, Health Technology, Data Security, Information Privacy, Digital Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    399 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    Taiwan Law in Focus: Economy, Society and Democracy

    Skills you'll gain: Civil Law, Court Systems, Legal Proceedings, Case Law, Law, Regulation, and Compliance, Governance, Social Sciences, Political Sciences, Economic Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    El plan de marketing

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    158 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research methods and data analysis certificate
market research & business intelligence mastery
market research: analyze, forecast & apply
market research: analyze, apply & evaluate
market research essentials for marketing management
market research and analysis for tech industries
1…167168169…340

In summary, here are 10 of our most popular market research courses

  • The Fall and Rise of Jerusalem: Tel Aviv University
  • Sensory Science: Conducting Tests: University of California, Davis
  • Pricing Options with Mathematical Models: Caltech
  • Data Warehouse Fundamentals: IBM
  • Introdução à Economia do Trabalho: Teorias e Políticas: Universidade Estadual de Campinas
  • Design Thinking: Discovery Tools: University of Virginia
  • Collegiate Esports and Career Planning: University of California, Irvine
  • Posicionamiento: La base del éxito en la estrategia de marketing: IE Business School
  • Adobe Premiere Pro for Beginners: Quickstart Video-Editing: Coursera
  • Cybersecurity in Healthcare (Hospitals & Care Centres): Erasmus University Rotterdam

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok