• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Advanced Topics in Artificial Intelligence

      Skills you'll gain: Automation, Artificial Intelligence, Cloud Infrastructure, Analytics

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Decision-Making for Everyone

      Skills you'll gain: Decision Making, Creative Thinking, Problem Solving, Creative Problem-Solving, Strategic Decision-Making, Brainstorming, Complex Problem Solving, Critical Thinking and Problem Solving, Resourcefulness, Creativity, Curiosity, Strategic Thinking, Root Cause Analysis, Ethical Standards And Conduct, Risk Analysis, Innovation, Business Ethics, Analysis, Data Collection, Collaboration

      4.3
      Rating, 4.3 out of 5 stars
      ·
      48 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Social Media and Influencer Marketing

      Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Digital Media Strategy, Social Media Strategy, Market Trend, Content Creation, TikTok, Drive Engagement, ChatGPT, Prompt Engineering, Marketing, Automation, Creativity, Analytics

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      Northeastern University

      Effective Talent Management & Development

      Skills you'll gain: Talent Management, Virtual Teams, People Development, Talent Pipelining, Human Resource Strategy, Human Capital, People Management, Leadership Development, Workforce Planning, Stakeholder Management, Decision Making, Strategic Decision-Making, Gap Analysis, Organizational Strategy, Organizational Change, Employee Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      London Business School

      Business for Good: Fundamentals of Corporate Responsibility

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Business Ethics, Leadership Studies, Business Strategy, Stakeholder Management, Decision Making, Influencing, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      60 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Haz Crecer Tu Negocio con Goldman Sachs 10,000 Women

      Skills you'll gain: Business Planning, Market Opportunities, Business Strategy, Strategic Planning, Growth Strategies, Strategic Thinking, Business Development, Feasibility Studies, Entrepreneurship, Peer Review, Goal Setting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      97 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Proyecto final sobre negociación para un mejor clima laboral

      Skills you'll gain: Negotiation, Cooperation, Teamwork, Conflict Management, Collaboration, Leadership, Mediation, Communication Strategies, Culture Transformation, Organizational Leadership, Strategic Partnership, Business Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      72 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      S

      Special Competitive Studies Project

      AI in National Security: Integrating Artificial Intelligence into Public Sector Missions

      Skills you'll gain: Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Security Strategy, Digital Transformation, Prompt Engineering, Generative AI, Scalability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      90 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Data Warehousing: Schema, ETL, Optimal Performance

      Skills you'll gain: Data Warehousing, Extract, Transform, Load, Snowflake Schema, Star Schema, Business Intelligence, Data Modeling, Database Design, Data Management, Data Integration, Performance Tuning, Databases, Data Transformation, Scalability

      4.3
      Rating, 4.3 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Foundations of Strategic Communications

      Skills you'll gain: Non-Verbal Communication, Interpersonal Communications, Technical Communication, Target Audience, Strategic Communication, Communication, Business Communication, Persuasive Communication, Technical Management, Professional Development, Leadership, Influencing, Organizational Leadership, Active Listening, Culture

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      P

      Politecnico di Milano

      Platform Thinking: what’s beyond Uber?

      Skills you'll gain: Innovation, Strategic Thinking, Systems Thinking, Technology Strategies, Digital Transformation, Business Modeling, Entrepreneurship, Business Transformation, Scalability, Company, Product, and Service Knowledge, Market Opportunities, Value Propositions, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      68 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fudan University

      游戏产业概论

      Skills you'll gain: Game Design, Intellectual Property, Video Game Development, Animation and Game Design, Process Development, Production Process, Business, Company, Product, and Service Knowledge, Entrepreneurship, Legal Risk, Business Management, Product Planning, Regulation and Legal Compliance, Augmented and Virtual Reality (AR/VR), Computer Hardware, Innovation, Product Marketing, Organizational Structure

      3.6
      Rating, 3.6 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…175176177…318

    In summary, here are 10 of our most popular marketing strategy courses

    • Advanced Topics in Artificial Intelligence: University of Illinois Urbana-Champaign
    • Decision-Making for Everyone: Arizona State University
    • GenAI for Social Media and Influencer Marketing: Coursera Instructor Network
    • Effective Talent Management & Development: Northeastern University
    • Business for Good: Fundamentals of Corporate Responsibility: London Business School
    • Haz Crecer Tu Negocio con Goldman Sachs 10,000 Women: Goldman Sachs
    • Proyecto final sobre negociación para un mejor clima laboral: Universidad Nacional Autónoma de México
    • AI in National Security: Integrating Artificial Intelligence into Public Sector Missions: Special Competitive Studies Project
    • Data Warehousing: Schema, ETL, Optimal Performance: Coursera Instructor Network
    • Foundations of Strategic Communications: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok