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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • M

      Microsoft

      Product Launch and Post-Launch Management

      Skills you'll gain: Product Lifecycle Management, Product Quality (QA/QC), Quality Assurance, Product Management, Release Management, Sales Strategy, Performance Analysis, Product Development, Product Testing, Promotional Strategies, Marketing Planning, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), Continuous Monitoring, User Feedback, Data-Driven Decision-Making, Cross-Functional Collaboration

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Maryland, College Park

      Lean Product Portfolio Management

      Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Governance, Product Development, User Centered Design, Business Modeling, Product Flow Diagram, Customer experience strategy (CX), Product Roadmaps, Growth Strategies, Organizational Strategy, Key Performance Indicators (KPIs)

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Relaciones internacionales de Asia Oriental

      Skills you'll gain: International Relations, Diplomacy, Political Sciences, World History, Economic Development, Security Strategy, Policy Analysis, Cultural Diversity, Governance

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      E

      EIT Digital

      디지털 전환에 따른 변화: 완전 강좌

      Skills you'll gain: Digital Transformation, Business Transformation, Goal Setting, Predictive Modeling, Organizational Change, Change Management, Technology Strategies, Business Strategies, Business Strategy, Strategic Thinking, Innovation, Analysis, Emerging Technologies, Decision Making

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      B

      Banco Interamericano de Desarrollo

      Impulsando servicios integrales de agua y saneamiento rural

      Skills you'll gain: Sanitation, Water Resources, Environment and Resource Management, Policy Development, Community Development, Governance, Service Management, Risk Management, Cultural Sensitivity, Innovation

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      A

      Amazon Web Services

      Building a Machine Learning Ready Organization

      Skills you'll gain: Resource Allocation, Business Leadership, Business Transformation, Organizational Strategy, Organizational Leadership, Data Strategy, Business Priorities, Digital Transformation, Change Management, MLOps (Machine Learning Operations), Performance Measurement, Return On Investment

      Mixed · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Dark Data Basics - Understanding the Unknown

      Skills you'll gain: Computational Thinking, Data Strategy, Unstructured Data, Data Storage, Data Access, Data Literacy, Data Analysis, Data Management, Data Collection

      Beginner · Course · 1 - 3 Months

    • N

      Northeastern University

      Engaging in Service Innovation and Management

      Skills you'll gain: Organizational Change, Stakeholder Management, Change Management, Team Management, Leadership and Management, Culture Transformation, Service Management, Innovation, Service Design, Process Management, Operations Management, Process Improvement, Healthcare Industry Knowledge, Health Care Administration, Continuous Improvement Process, Leadership, Empowerment

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Simplilearn

      Project Management Tools Techniques and Agile Frameworks

      Skills you'll gain: Project Management, Risk Management, Project Planning, Agile Project Management, Cost Management, Project Management Office (PMO), Scope Management, Team Leadership, Project Estimation, Earned Value Management, Requirements Management, Organizational Structure, Scheduling, Quality Management, Microsoft Excel

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Customer Communication

      Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer experience strategy (CX), Customer Service, Customer experience improvement, Customer Communications Management, Customer Relationship Management (CRM) Software, Customer Inquiries, Personalized Service, Customer Insights, Customer Analysis, Customer Retention, Business Analytics, ChatGPT, Generative AI Agents, User Feedback, Client Support, Cross Selling, Content Performance Analysis

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Simplilearn

      Agile Scrum Master

      Skills you'll gain: User Story, Agile Project Management, Backlogs, Scaled Agile Framework, Agile Methodology, Sprint Retrospectives, Sprint Planning, Change Management, Team Building, Kanban Principles, Project Management, Estimation, Prioritization

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Proyecto de Fundamentos Empresariales de Wharton

      Skills you'll gain: Analysis, Business Analysis, Operational Analysis, Business, Consulting, Business Research, Business Strategies, Business Consulting, Business Strategy, Business Planning, Program Evaluation, Management Consulting, Business Operations, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular pricing strategy courses

    • Product Launch and Post-Launch Management: Microsoft
    • Lean Product Portfolio Management: University of Maryland, College Park
    • Relaciones internacionales de Asia Oriental: Universitat Autònoma de Barcelona
    • 디지털 전환에 따른 변화: 완전 강좌: EIT Digital
    • Impulsando servicios integrales de agua y saneamiento rural : Banco Interamericano de Desarrollo
    • Building a Machine Learning Ready Organization: Amazon Web Services
    • Dark Data Basics - Understanding the Unknown: Arizona State University
    • Engaging in Service Innovation and Management: Northeastern University
    • Project Management Tools Techniques and Agile Frameworks: Simplilearn
    • GenAI for Customer Communication: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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