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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • F

      Fundação Instituto de Administração

      Communication Principles for Leaders

      Skills you'll gain: Communication Planning, Stakeholder Engagement, Corporate Communications, Stakeholder Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Communication Strategies, Public Relations, Media Relations, Leadership, Brand Management, Employee Engagement, Crisis Management

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Introducción a Hootsuite

      Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Management

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      J

      Johns Hopkins University

      Strategic and Inclusive Leadership

      Skills you'll gain: Crisis Management, Strategic Planning, Team Leadership, Diversity and Inclusion, Strategic Leadership, Leadership, Organizational Strategy, Organizational Leadership, Business Leadership, Team Management, Resilience, Strategic Thinking, Emotional Intelligence, Self-Awareness, Visionary

      Intermediate · Course · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      Marketing e a Jornada do Cliente

      Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Customer experience strategy (CX), Customer Analysis, Consumer Behaviour, Marketing Management, Marketing Effectiveness, Digital Marketing, Sales Process, Content Strategy, Customer Engagement, Brand Awareness

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Ace the Computer Science Interview: Strategies for Success

      Skills you'll gain: Verbal Communication Skills, Communication, Critical Thinking, Problem Solving, Composure, Computer Programming, Computer Science, Planning, Complex Problem Solving, Algorithms, Data Structures, Stress Management, Adaptability

      Beginner · Course · 1 - 4 Weeks

    • B

      Banco Interamericano de Desarrollo

      Estrategias efectivas en organizaciones data-driven

      Skills you'll gain: Data Storytelling, Data Visualization, Data Governance, Process Improvement, Data Strategy, Process Mapping, Data-Driven Decision-Making, Performance Improvement, Data Visualization Software, Organizational Leadership, Organizational Effectiveness, Business Leadership, Strategic Decision-Making, Leadership, Change Management

      Beginner · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Dark Data Migration and Architecture

      Skills you'll gain: Data Transformation, Data Literacy, Engineering Management, Data-Driven Decision-Making, Computational Thinking, Exploratory Data Analysis, Data Integration, Capacity Management, Data Analysis, Decision Making, Data Modeling, Data Quality, Strategic Decision-Making, Data Strategy, Data Management, Unstructured Data, Complex Problem Solving, Design Thinking, Data Storage, Data Access

      Beginner · Specialization · 3 - 6 Months

    • F

      Fundação Instituto de Administração

      Construção de Relacionamentos em Vendas Orientada a Dados

      Skills you'll gain: Sales Strategy, Sales, Customer Analysis, Regression Analysis, Product Knowledge, Cross Selling, Personalized Service, Data Analysis, Predictive Analytics, Forecasting, Business Metrics, Machine Learning Methods

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      O

      O.P. Jindal Global University

      Conflict Resolution, Negotiations and Crisis Management

      Skills you'll gain: Crisis Management, Mediation, Negotiation, Conflict Management, Diplomacy, Leadership, Emergency Response, Governance, Public Safety and National Security, International Relations, Social Justice, Diversity and Inclusion, Decision Making

      Beginner · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Making Evidence-Based Strategic Decisions

      Skills you'll gain: Digital Transformation, Data-Driven Decision-Making, Business Transformation, Employee Engagement, Analytics, Data Quality, Strategic Decision-Making, Technology Strategies, Microsoft Power Platform, Data Analysis, Advanced Analytics, Big Data, Business Modeling, Artificial Intelligence, Competitive Analysis, Deep Learning

      Beginner · Course · 1 - 3 Months

    • L

      LearnQuest

      The Cybersecurity Culture Blueprint: A Proactive Approach

      Skills you'll gain: Incident Response, Incident Management, Cybersecurity, Human Factors (Security), Security Awareness, Continuous Monitoring, Cyber Security Strategy, Cyber Governance, Computer Security Awareness Training, Culture Transformation, Threat Detection, Organizational Change, Employee Training, Employee Engagement, Communication Strategies

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Employee Engagement: Driving Real-Time Insights

      Skills you'll gain: Employee Engagement, Drive Engagement, HR Tech, People Analytics, AI Personalization, Generative AI, Employee Surveys, Human Resource Strategy, Employee Retention, Data Ethics, Real Time Data, Human Resources, User Feedback, Continuous Improvement Process

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular pricing strategy courses

    • Communication Principles for Leaders: Fundação Instituto de Administração
    • Introducción a Hootsuite: Coursera Project Network
    • Strategic and Inclusive Leadership: Johns Hopkins University
    • Marketing e a Jornada do Cliente: Fundação Instituto de Administração
    • Ace the Computer Science Interview: Strategies for Success: Coursera Instructor Network
    • Estrategias efectivas en organizaciones data-driven: Banco Interamericano de Desarrollo
    • Dark Data Migration and Architecture: Arizona State University
    • Construção de Relacionamentos em Vendas Orientada a Dados: Fundação Instituto de Administração
    • Conflict Resolution, Negotiations and Crisis Management: O.P. Jindal Global University
    • Making Evidence-Based Strategic Decisions: University of Maryland, College Park

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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