Digital Marketing

Digital Marketing is a modern marketing approach that leverages digital channels, such as search engines, social media, email, and websites, to connect with current and prospective customers. Coursera's digital marketing catalogue teaches you the strategies and tools needed to design, optimize, and execute effective online marketing campaigns. You'll learn about Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media strategies, email campaigns, web analytics, and how to measure and analyze digital marketing performance. By mastering these facets of digital marketing, you'll be equipped to drive brand awareness, generate leads, and increase customer engagement in the increasingly digital world.
46credentials
1online degree
157courses

Filter by

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Find the best Digital Marketing course for your goals

  • Skills you'll gain: Canva (Software), Social Media Marketing, Video Editing, Graphic and Visual Design Software, Web Content, Content Creation, Video Production, Marketing, Digital Marketing

  • Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Marketing Design, Graphic and Visual Design, Social Media Content, Promotional Materials, Graphic Design, Branding, Content Marketing, Digital Marketing

  • Coursera Project Network

    Skills you'll gain: Marketing Materials, Marketing Design, Presentations, Data Visualization, Content Creation, Graphic Design, Shared Media, Content Marketing, Social Media, Digital Marketing

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Customer Engagement, Branding, Performance Measurement, A/B Testing, Community Development

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement

  • Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Instagram, Scheduling, Facebook, Content Management, Digital Marketing

  • Skills you'll gain: Microsoft PowerPoint, Presentations, Multimedia, Verbal Communication Skills, Photo Editing, Productivity Software, Microsoft Office, Technical Communication, Editing, Social Media, Marketing, Digital Marketing

  • Coursera Project Network

    Skills you'll gain: Facebook, Live Streaming, Social Media, Content Creation, Content Marketing, Digital Marketing

  • Skills you'll gain: Canva (Software), Creative Design, Social Media Content, Content Creation, Marketing Design, Graphic Design, Branding, Brand Management, Digital Marketing

  • Coursera Project Network

    Skills you'll gain: Presentations, Graphic Design, Data Visualization, Social Media, Marketing Materials, Social Media Marketing, Content Creation, Marketing Design, User Accounts, Digital Marketing

  • Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Instagram, Brand Loyalty, Content Creation, Customer Engagement, Graphic Design, Photo Editing, Digital Marketing

  • Status: Free

    Skills you'll gain: Marketing Planning, Marketing, Marketing Analytics, Sales, Value Propositions, Marketing Strategy and Techniques, Business Metrics, Brand Management, Performance Measurement, Digital Marketing, Goal Setting, Customer Engagement

Related roles

Gain the knowledge and skills you need to advance.

Most popular

Trending now

New releases

What brings you to Coursera today?

Leading partners

  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • Simplilearn
  • Google
  • Meta
  • Real Madrid Graduate School Universidad Europea
  • Tecnológico de Monterrey
  • University of Colorado Boulder