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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    SAS

    Statistical Thinking for Industrial Problem Solving, presented by JMP

    Skills you'll gain: Exploratory Data Analysis, Data Compilation, Correlation Analysis, Data Collection, Statistical Inference, Statistics, Statistical Methods, Statistical Modeling, Predictive Modeling, Data Analysis, Statistical Hypothesis Testing, Data-Driven Decision-Making, Regression Analysis, Statistical Analysis, Probability & Statistics, Descriptive Statistics, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
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    99 reviews

    Beginner · Course · 1 - 3 Months

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    U

    University of Virginia

    Дизайн-мышление в инновационной деятельности

    Skills you'll gain: Design Thinking, Ideation, Innovation, Creative Problem-Solving, Brainstorming, Creativity, Open Mindset, Storytelling, Data Visualization, Strategic Thinking, Case Studies, Test Tools, Leadership and Management, Marketing

    4.8
    Rating, 4.8 out of 5 stars
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    10 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Cómo crear medios imprimibles en Canva

    Skills you'll gain: Brochures, Canva (Software), Graphic Design, Marketing Collateral, Marketing Materials, Presentations, Promotional Materials, Design, Design Elements And Principles, Content Marketing, Marketing

    4
    Rating, 4 out of 5 stars
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    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    SkillUp

    Generative AI: Turbocharge Mobile App Development

    Skills you'll gain: AI Personalization, Mobile Development, Generative AI, Anthropic Claude, LLM Application, Apple iOS, AI Product Strategy, Machine Learning Methods, Driving engagement, Application Design, Cloud Development, Data Strategy, Embedded Software, User Interface and User Experience (UI/UX) Design

    5
    Rating, 5 out of 5 stars
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    21 reviews

    Intermediate · Course · 1 - 4 Weeks

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    U

    University of Rochester

    The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Investments, Policy Analysis, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
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    272 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Energy Modeling: Predicting & Optimizing Consumption

    Skills you'll gain: Energy and Utilities, Mathematical Modeling, Statistical Modeling, Predictive Analytics, Gemini, Data-Driven Decision-Making, Forecasting, Electric Power Systems, Analytics, Data Analysis, 3D Modeling, AI Enablement, Simulation and Simulation Software, Real Time Data, Simulations, Sustainable Technologies, Time Series Analysis and Forecasting, HVAC, Data Visualization, Search Engine Optimization

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Maryland, College Park

    Making Evidence-Based Strategic Decisions

    Skills you'll gain: Data-Driven Decision-Making, Business Transformation, Digital Transformation, Business Analytics, Strategic Decision-Making, Analytics, Business Intelligence, Microsoft Power Platform, Data Quality, AI Enablement, No-Code Development, Big Data, Strategic Leadership, Advanced Analytics, Business Modeling, Artificial Intelligence, Competitive Analysis, Employee Engagement, Strategic Communication, Deep Learning

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Alteryx for Beginners

    Skills you'll gain: Alteryx, Spatial Analysis, Data Cleansing, Data Import/Export, Data Manipulation, Geographic Information Systems, Data Wrangling, Data Preprocessing, Data Integration, Data Transformation, Data Analysis, Microsoft Excel, Text Mining, Data Visualization Software, Excel Formulas

    4.3
    Rating, 4.3 out of 5 stars
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    26 reviews

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Data Science with Copilot

    Skills you'll gain: Generative AI, Microsoft Copilot, Generative Adversarial Networks (GANs), Responsible AI, Data Ethics, Autoencoders, Data Security, Information Privacy, Anomaly Detection, Model Evaluation, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Kafka Fundamentals

    Skills you'll gain: Apache Kafka, Server Administration

    4
    Rating, 4 out of 5 stars
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    39 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Customer Analysis, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Logistic Regression, Data Cleansing, Data Manipulation, Advertising, Digital Advertising, Performance Analysis, Machine Learning, Python Programming, Deep Learning

    4.6
    Rating, 4.6 out of 5 stars
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    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    G

    Genentech

    Data Sciences in Pharma - Patient Centered Outcomes Research

    Skills you'll gain: Clinical Trials, Clinical Research, Drug Development, Patient Evaluation, Pharmaceutical Terminology, Clinical Assessment, Quantitative Research, Data Literacy, Patient-centered Care, Statistical Methods, Data Science, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Statistical Thinking for Industrial Problem Solving, presented by JMP: SAS
  • Дизайн-мышление в инновационной деятельности: University of Virginia
  • Cómo crear medios imprimibles en Canva: Coursera
  • Generative AI: Turbocharge Mobile App Development: SkillUp
  • The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior : University of Rochester
  • Energy Modeling: Predicting & Optimizing Consumption: Coursera
  • Making Evidence-Based Strategic Decisions: University of Maryland, College Park
  • Alteryx for Beginners: Packt
  • Generative AI for Data Science with Copilot: Microsoft
  • Kafka Fundamentals: LearnKartS

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