Marketing Analytics

Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance data to enhance efficiency and optimize return on investment (ROI). Coursera's Marketing Analytics catalogue teaches you how to use quantitative methods, software tools, and data visualization techniques to make data-driven marketing decisions. You'll learn to analyze customer behavior, predict future trends, understand market segmentation, and make strategic decisions based on data. This skill will enable you to leverage analytics to improve your marketing strategies, enhance customer engagement, and drive business growth.
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1online degree
182courses

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Find the best Marketing Analytics course for your goals

  • Status: Preview

    Board Infinity

    Skills you'll gain: Data-Driven Decision-Making, Business Intelligence, Data Ethics, Marketing Analytics, Trend Analysis, Case Studies, Marketing Effectiveness, Artificial Intelligence, Predictive Modeling, Strategic Planning, Marketing Strategies

    Intermediate · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: HubSpot CRM, Dashboard, Customer Relationship Management, Marketing Analytics, Marketing Automation, Marketing, Customer Data Management, Marketing Management, Business, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free

    Goldman Sachs

    Skills you'll gain: Target Market, Marketing Planning, Marketing, Sales Process, Marketing Effectiveness, Marketing Strategy and Techniques, Marketing Analytics, Sales Strategy, Branding, Digital Marketing, Sales, Revenue Management, Business Metrics

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview

    Fundação Instituto de Administração

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Big Data, Data Mining, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Marketing, Unsupervised Learning, Machine Learning Algorithms, Business Strategy, Statistical Modeling, Consumer Behaviour, Data Visualization

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Facebook, Customer Insights, Brand Awareness, Social Media, Social Media Marketing, Target Audience, Customer Data Management, Marketing Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Marketing Strategies, Facebook, Web Analytics, Marketing Analytics, Social Media Marketing, Online Advertising, Business Marketing, Target Audience, Digital Marketing, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • Google Cloud

    Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Marketing Analytics, Big Data, Generative AI, Customer Insights, Analytics, Predictive Modeling, Data-Driven Decision-Making, Predictive Analytics, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Campaign Management, Social Media Campaigns, Email Marketing, Advertising Campaigns, Marketing Materials, Content Marketing, Marketing, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    HubSpot Academy

    Skills you'll gain: HubSpot CRM, Data Visualization, Data-Driven Decision-Making, Customer Relationship Management (CRM) Software, Dashboard, Business Analytics, Business Reporting, Forecasting, Key Performance Indicators (KPIs), Sales, Sales Management, Sales Process, Marketing Analytics, Customer Engagement, Goal Setting, Customer Data Management

    Beginner · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: Google Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting, SQL

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Email Marketing, Marketing Analytics, Customer Engagement, Direct Marketing, Analysis, Customer Communications Management, Customer Relationship Management, User Accounts, Account Management

    Beginner · Guided Project · Less Than 2 Hours

What brings you to Coursera today?

Leading partners

  • Fundação Instituto de Administração
  • Meta
  • Emory University
  • Simplilearn
  • University of Colorado Boulder
  • Google Cloud
  • Google
  • University of Illinois Urbana-Champaign