Marketing Analytics

Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance data to enhance efficiency and optimize return on investment (ROI). Coursera's Marketing Analytics catalogue teaches you how to use quantitative methods, software tools, and data visualization techniques to make data-driven marketing decisions. You'll learn to analyze customer behavior, predict future trends, understand market segmentation, and make strategic decisions based on data. This skill will enable you to leverage analytics to improve your marketing strategies, enhance customer engagement, and drive business growth.
46credentials
1online degree
182courses

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Find the best Marketing Analytics course for your goals

  • Google Cloud

    Skills you'll gain: Google Gemini, Google Cloud Platform, Generative AI, Marketing Analytics, Customer Insights, Analytics, Large Language Modeling, Business Intelligence, Predictive Analytics, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Marketing Analytics, Generative AI, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Predictive Modeling, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: Google Gemini, Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Marketing Strategies, Customer Data Management, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Data Analysis, Marketing Analytics, Artificial Intelligence, Google Cloud Platform, Generative AI, SQL

    Beginner · Course · 1 - 4 Weeks

  • Universidad de los Andes

    Skills you'll gain: Social Network Analysis, Systems Thinking, Data Storytelling, Unsupervised Learning, Deep Learning, Reinforcement Learning, Financial Statement Analysis, Computer Vision, Time Series Analysis and Forecasting, Predictive Modeling, Project Management Life Cycle, Marketing Analytics, Bayesian Network, Pandas (Python Package), Descriptive Analytics, Exploratory Data Analysis, Analytics, Simulations, Data Management, Random Forest Algorithm

    Earn a degree

    Degree · 1 - 4 Years

  • Universidad de los Andes

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Data Visualization, Financial Statement Analysis, Data Presentation, Predictive Modeling, Financial Modeling, Financial Statements, Marketing Analytics, Product Marketing, Predictive Analytics, Marketing Management, Dashboard, Pandas (Python Package), Matplotlib, Random Forest Algorithm, Operations Research, Natural Language Processing, Mathematical Modeling

    Credit offered

    Mastertrack · 6 - 12 Months

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Leading partners

  • Fundação Instituto de Administração
  • Meta
  • Emory University
  • Simplilearn
  • University of Colorado Boulder
  • Google Cloud
  • Google
  • University of Illinois Urbana-Champaign