• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Sales Analysis with Claude: Data Driven Sales Analytics

      Skills you'll gain: Data Presentation, Data Visualization, Presentations, Trend Analysis, Business Intelligence, Sales Strategy, Business Strategy, Business Analysis, Sales, Analytics, Data Analysis, Data-Driven Decision-Making, Anomaly Detection, Artificial Intelligence

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Lead Management with HubSpot

      Skills you'll gain: Lead Generation, Prospecting and Qualification, HubSpot CRM, Sales Pipelines, Sales Management, Customer Acquisition Management, Sales Process, Workflow Management, Marketing Automation, Process Mapping, Dashboard, Performance Measurement, Prioritization

      4
      Rating, 4 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      P

      Parsons School of Design, The New School

      Utilizar Diseño Para Crear Soluciones de Negocio Innovadoras

      Skills you'll gain: Design Thinking, Business Modeling, Business Solutions, Growth Strategies, Business Strategy, Innovation, Product Design, Design, Corporate Sustainability, User Experience, Customer experience improvement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      برنامج سلاك للتواصل مع فريق العمل باحترافيّة

      Skills you'll gain: Slack (Software), Collaborative Software, Strategic Communication, Internal Communications, Team Building, Organizational Skills, Communication, Cloud-Based Integration, Business

      4.9
      Rating, 4.9 out of 5 stars
      ·
      17 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      S

      Starweaver

      Launching Your Online Business: Strategies for Success

      Skills you'll gain: E-Commerce, Customer Support, Business Planning, Customer Retention, Digital Marketing, Entrepreneurship, Business Strategies, New Business Development, Operations Management, Business Modeling, Digital Transformation, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Conflict Resolution, Negotiations and Crisis Management

      Skills you'll gain: Crisis Management, Mediation, Negotiation, Conflict Management, Diplomacy, Leadership, Human Services, International Relations, Governance, Social Justice, Diversity and Inclusion, Adaptability

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Recoger datos con SurveyMonkey

      Skills you'll gain: Employee Surveys, User Accounts, Social Media, User Feedback, Data Sharing, Presentations, Data Analysis Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      How to Build an Entrepreneurial AI Strategy

      Skills you'll gain: Scalability, Entrepreneurship, Business Intelligence, AI Personalization, Strategic Thinking, Business Strategy, Business Analysis, Business Process Automation, Technology Strategies, Operational Efficiency, Cost Reduction, Innovation, Automation

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      F

      Fundação Instituto de Administração

      Turning Point: Estratégia, Liderança e Gestão de Mudanças

      Skills you'll gain: Organizational Strategy, Change Management, Strategic Leadership, Performance Measurement, Organizational Change, Business Strategy, Competitive Analysis, Key Performance Indicators (KPIs), Empowerment, Stakeholder Management, Leadership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      How to Implement and Evaluate Communication Campaigns

      Skills you'll gain: Campaign Management, Communication Planning, Advertising Campaigns, Program Implementation, Strategic Communication, Marketing Planning, Social Media Campaigns, Program Evaluation, Project Implementation, Paid media, Marketing Effectiveness, Media Planning, Marketing Communications, Media Strategy, Stakeholder Communications, Earned Media, Communication Strategies, Public Relations, Marketing, Business Communication

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      A

      Amazon Web Services

      Sustainability Transformation with AWS

      Skills you'll gain: Amazon Web Services, Cloud Computing Architecture, Cloud Solutions, Business Transformation, Corporate Sustainability, Cloud Computing, Environmental Social And Corporate Governance (ESG), Technical Consulting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      12 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Fundamentos de Negócios

      Skills you'll gain: Business Strategy, Business Management, Finance, Business, People Management, Corporate Finance, Organizational Structure, Financial Management, Organizational Strategy, Leadership and Management, Marketing, Marketing Strategy and Techniques, Go To Market Strategy, Branding, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…234235236…310

    In summary, here are 10 of our most popular marketing strategy courses

    • Sales Analysis with Claude: Data Driven Sales Analytics: Coursera Project Network
    • Lead Management with HubSpot: HubSpot Academy
    • Utilizar Diseño Para Crear Soluciones de Negocio Innovadoras: Parsons School of Design, The New School
    • برنامج سلاك للتواصل مع فريق العمل باحترافيّة: Coursera Project Network
    • Launching Your Online Business: Strategies for Success: Starweaver
    • Conflict Resolution, Negotiations and Crisis Management: O.P. Jindal Global University
    • Recoger datos con SurveyMonkey: Coursera Project Network
    • How to Build an Entrepreneurial AI Strategy : Starweaver
    • Turning Point: Estratégia, Liderança e Gestão de Mudanças: Fundação Instituto de Administração
    • How to Implement and Evaluate Communication Campaigns: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok