Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Responsible AI, Microsoft Azure, Artificial Intelligence, Data Ethics, Image Analysis, Natural Language Processing, Computer Vision, Applied Machine Learning, AI Workflows, No-Code Development, Model Deployment, Text Mining, Machine Learning, Model Evaluation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pandas (Python Package), Data Visualization, Data Manipulation, Data Cleansing, Matplotlib, Text Mining, Exploratory Data Analysis, Data Analysis, Data Preprocessing, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Universidad Autónoma Metropolitana
Skills you'll gain: Vocabulary, Literacy, English Language, Grammar, Data Analysis, Graphing, Writing
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: New Product Development, Product Development, Product Design, Design Thinking, Persona Development, Innovation, Prototyping, Market Research, Ideation, Target Market, Product Requirements, Wireframing, Customer Insights
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Microsoft Office, Document Management
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Image Analysis, Software Installation, Data Analysis, Analysis, Scientific Methods, User Interface (UI)
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Data Visualization, Infographics, Data Visualization Software, Business Reporting, Data Ethics, Storytelling, Data-Driven Decision-Making, Generative AI, Responsible AI, Data Analysis, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Big Data, Data Cleansing, Exploratory Data Analysis, Google Analytics, Data Integration, Data Manipulation, SQL, Database Administration
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Graphical Tools, Graphic Design, Graphic and Visual Design, Design, Data Sharing, Design Software, Content Creation, User Accounts, Social Media, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Time Series Analysis and Forecasting, Exploratory Data Analysis, Model Evaluation, Feature Engineering, Data Preprocessing, Statistical Analysis, Forecasting, Regression Analysis, Python Programming, Data Analysis, Predictive Modeling, Data Science, Matplotlib, Pandas (Python Package), Scikit Learn (Machine Learning Library), Machine Learning Algorithms
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Sales Presentation, Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Sales, Communication, Customer Analysis, Sales Strategy, Customer Engagement, Product Demonstration, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks