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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      ADP Entry-Level Payroll Specialist

      Skills you'll gain: Payroll, Payroll Processing, Payroll Systems, Payroll Administration, Payroll Tax, Payroll Reporting, Compensation Strategy, Tax Management, Data Entry, Employee Onboarding, Labor Compliance, Labor Law, Human Resource Strategy, Compensation Management, Compensation and Benefits, Non-Profit Accounting, Tax Compliance, Human Resources, Benefits Administration, Specialized Accounting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      458 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • S

      Starweaver

      Introduction to Hospitality Management in the 21st Century

      Skills you'll gain: Hospitality, Hospitality Management, Innovation, Hotels and Accommodations, Customer experience strategy (CX), Customer Service, Food and Beverage, Cultural Sensitivity, Digital Transformation, Corporate Sustainability, AI Personalization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI For Business

      Skills you'll gain: AI Personalization, Generative AI, Data Ethics, HR Tech, Data Governance, Big Data, Machine Learning, Personally Identifiable Information, Data Security, Governance, Business Strategy, Human Resources, Organizational Strategy, Customer Data Management, Credit Risk, Risk Management, Tensorflow, Personalized Service, Data-Driven Decision-Making, People Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Project Management Capstone

      Skills you'll gain: Peer Review, Project Management, Project Management Life Cycle, Agile Project Management, Project Portfolio Management, Project Closure, Project Controls, Work Breakdown Structure, Backlogs, User Story, Project Planning, Project Documentation, Project Performance, Risk Management, Stakeholder Management, Quality Management, Communication Planning, Change Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      101 reviews

      Advanced · Course · 1 - 3 Months

    • V

      Vanderbilt University

      Change Management for Generative AI

      Skills you'll gain: Change Management, Organizational Change, Business Transformation, Generative AI, Scalability, Innovation, Stakeholder Management, Workforce Management, Employee Training, Leadership, Strategic Decision-Making

      4.4
      Rating, 4.4 out of 5 stars
      ·
      104 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Vital Signs: Understanding What the Body Is Telling Us

      Skills you'll gain: Vital Signs, Respiration, Pulmonology, Health Assessment, Cardiology, Systems Of Measurement, Neurology, Patient Evaluation, Anatomy, Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.8K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Consulting Approach to Problem Solving

      Skills you'll gain: Data Cleansing, Six Sigma Methodology, Management Consulting, Analytical Skills, Data Quality, Complex Problem Solving, Business Consulting, Data-Driven Decision-Making, Data Analysis, Data Collection, Consultative Approaches, Project Scoping, Client Services

      4.8
      Rating, 4.8 out of 5 stars
      ·
      368 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Agile Development

      Skills you'll gain: Usability Testing, Agile Product Development, Continuous Delivery, Agile Software Development, User Story, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, DevOps, Customer Analysis, Analytics, Business Analytics, Sprint Retrospectives, Product Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Teach English Now! Foundational Principles

      Skills you'll gain: Learning Strategies, Enthusiasm, Motivational Skills, Learning Styles, Language Learning, Education Software and Technology, Stress Management, Communication Strategies, Self-Awareness, Cultural Diversity, General Networking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      16K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Santa Cruz

      C and Go: Classical and Modern Programming

      Skills you'll gain: Go (Programming Language), Debugging, C (Programming Language), Data Structures, C++ (Programming Language), Object Oriented Design, Object Oriented Programming (OOP), Code Review, Programming Principles, Computer Programming, Unit Testing, Algorithms, Command-Line Interface, Program Development, Integrated Development Environments, Software Testing, Computer Science, Computational Thinking, File Management, Integration Testing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      7.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Managing the Organization

      Skills you'll gain: Organizational Change, Organizational Leadership, Business Management, Business Ethics, Change Management, Organizational Effectiveness, Organizational Structure, Strategic Leadership, Leadership, Decision Making, Industrial and Organizational Psychology, Strategic Decision-Making, Culture

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Project Management Tracker using Microsoft Excel

      Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Coordination, Productivity Software, Data Validation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      824 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Brand Management learners also search

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    1…262728…700

    In summary, here are 10 of our most popular brand management courses

    • ADP Entry-Level Payroll Specialist: Automatic Data Processing, Inc. (ADP)
    • Introduction to Hospitality Management in the 21st Century : Starweaver
    • AI For Business: University of Pennsylvania
    • Project Management Capstone: IBM
    • Change Management for Generative AI: Vanderbilt University
    • Vital Signs: Understanding What the Body Is Telling Us: University of Pennsylvania
    • Consulting Approach to Problem Solving: Emory University
    • Agile Development: University of Virginia
    • Teach English Now! Foundational Principles: Arizona State University
    • C and Go: Classical and Modern Programming: University of California, Santa Cruz

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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