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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      ISC2

      Access Control

      Skills you'll gain: Authentications, Authorization (Computing), Identity and Access Management, Security Controls, User Provisioning, Data Access, Information Systems Security, Computer Security, Network Architecture

      4.5
      Rating, 4.5 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Design Thinking: Discovery Tools

      Skills you'll gain: Design Thinking, Human Centered Design, Stakeholder Management, Persona Development, Process Mapping, Value Engineering, User Research, Customer experience improvement, Qualitative Research, Customer Insights, Business Workflow Analysis, Consumer Behaviour, Innovation, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Transportation, Sustainable Buildings, Green Construction

      Skills you'll gain: Architectural Design, Building Codes, Community Development, Land Development, Public Works, Building Design, Civil Engineering, Economic Development, Construction, Pollution Prevention, Disabilities, Environmental Policy, Energy and Utilities, Environmental Engineering

      4.7
      Rating, 4.7 out of 5 stars
      ·
      197 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Copilot for Beginners: Create a Powerpoint Presentation

      Skills you'll gain: Microsoft Copilot, Microsoft PowerPoint, Presentations, Sales Presentations, Prompt Engineering, Microsoft Word, Generative AI, Artificial Intelligence, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Data Analysis with SQL: Inform a Business Decision

      Skills you'll gain: SQL, Business Intelligence, Data Presentation, Business Analysis, Data Analysis, Query Languages, Databases

      4.1
      Rating, 4.1 out of 5 stars
      ·
      44 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      D

      Duke University

      Strategy and Innovation for Agile Organizations

      Skills you'll gain: Digital Transformation, Agile Product Development, Market Trend, Business Transformation, Operational Efficiency, Strategic Thinking, Customer Insights, Customer experience strategy (CX), Innovation, Market Opportunities, Business Strategy, Customer Engagement, Technology Strategies, New Product Development, Business Modeling, Business Technologies, Organizational Change, Business Strategies, Competitive Analysis, Customer Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      20 reviews

      Intermediate · Specialization · 1 - 4 Weeks

    • L

      LearnKartS

      AWS Solutions Architect - Associate

      Skills you'll gain: AWS Identity and Access Management (IAM), Disaster Recovery, Amazon Web Services, Amazon Elastic Compute Cloud, Serverless Computing, Cloud Computing Architecture, Amazon S3, Identity and Access Management, Solution Architecture, Amazon DynamoDB, Amazon CloudWatch, Cloud Computing, Public Cloud, Containerization, Kubernetes, Cloud Security, Cloud Solutions, Software Architecture, Systems Architecture, Cloud Infrastructure

      3.9
      Rating, 3.9 out of 5 stars
      ·
      26 reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of New Mexico

      Desarrollo de Aplicaciones Web: Conceptos Básicos

      Skills you'll gain: Web Applications, Middleware, Version Control, Agile Software Development, Software Development, Software Engineering, Full-Stack Web Development, User Interface (UI) Design, Software Architecture, Ajax, Data Modeling, Git (Version Control System), Ruby on Rails, Javascript, Software Design Patterns, Relational Databases, Network Protocols

      4.3
      Rating, 4.3 out of 5 stars
      ·
      143 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      E

      EIT Digital

      Blockchain 360: A State of the Art for Professionals

      Skills you'll gain: Blockchain, Business Process Automation, Digital Transformation, Business Transformation, Automation, Emerging Technologies, Market Opportunities, Internet Of Things, Supply Chain Management, Data Integration, Distributed Computing, Systems Integration, Feasibility Studies, Interoperability, Scalability, Market Trend

      4.5
      Rating, 4.5 out of 5 stars
      ·
      334 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      From Sleep Disorders to Sleep Health

      Skills you'll gain: Mental Health, Diversity Awareness, Health Disparities, Cultural Sensitivity, Health Assessment, Behavioral Health, Respiration, Disabilities, Preventative Care, Human Development, Patient Treatment, Clinical Psychology, Neurology, Child Development, Geriatrics, Pulmonology, Chronic Diseases, Environmental Issue, Patient Evaluation, Biology

      4.3
      Rating, 4.3 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      IBM COBOL Basic Testing and Debugging

      Skills you'll gain: COBOL (Programming Language), Debugging, z/OS, Unit Testing, Test Driven Development (TDD), Software Testing, Mainframe Computing, Integrated Development Environments, File Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      115 reviews

      Beginner · Course · 1 - 3 Months

    • K

      Kennesaw State University

      DFSS for the 6 σ Black Belt

      Skills you'll gain: Process Improvement, Six Sigma Methodology, Lean Six Sigma, Knowledge Transfer, Continuous Improvement Process, Lean Manufacturing, Statistical Process Controls, Quality Management, Product Design, Statistical Methods, Design and Product, Probability & Statistics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      33 reviews

      Mixed · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…260261262…681

    In summary, here are 10 of our most popular brand management courses

    • Access Control: ISC2
    • Design Thinking: Discovery Tools: University of Virginia
    • Transportation, Sustainable Buildings, Green Construction: Johns Hopkins University
    • Copilot for Beginners: Create a Powerpoint Presentation: Coursera Project Network
    • Data Analysis with SQL: Inform a Business Decision: Coursera Project Network
    • Strategy and Innovation for Agile Organizations: Duke University
    • AWS Solutions Architect - Associate: LearnKartS
    • Desarrollo de Aplicaciones Web: Conceptos Básicos: University of New Mexico
    • Blockchain 360: A State of the Art for Professionals: EIT Digital
    • From Sleep Disorders to Sleep Health: University of Michigan

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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