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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • R

      Rice University

      Best Practices in Planning DE&I Interventions

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Programs, Diversity Training, Human Resource Strategy, Employee Retention, Human Resources, Recruitment Strategies, Workforce Development, Organizational Effectiveness, Plan Execution, Talent Acquisition, Communication Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      57 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Financial Management Capstone

      Skills you'll gain: Peer Review, Financial Management, Financial Modeling, Financial Data, Investment Management, Financial Analysis, Data Storytelling, Mergers & Acquisitions, Cash Flows, Business Valuation, Return On Investment, Corporate Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      135 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Supply Chain Optimization

      Skills you'll gain: Supply Chain Planning, Supply Chain Management, Inventory Management System, Process Optimization, Operations Management, Demand Planning, Resource Allocation, Capacity Management, Microsoft Excel, Cost Reduction, Simulation and Simulation Software, Mathematical Modeling, Probability Distribution

      4.4
      Rating, 4.4 out of 5 stars
      ·
      39 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      E

      Emory University

      From Freedom Rides to Ferguson: Narratives of Nonviolence in the American Civil Rights Movement

      Skills you'll gain: Community Organizing, Social Justice, Social Sciences, Community Development, De-escalation Techniques, Social Studies, Advocacy, Conflict Management, Education and Training, Cultural Responsiveness, Civil Law, Diversity Awareness, Discussion Facilitation, Media and Communications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      317 reviews

      Mixed · Course · 1 - 3 Months

    • T

      The University of Melbourne

      Alternative Approaches to Valuation and Investment

      Skills you'll gain: Financial Analysis, Investments, Financial Statements, Business Valuation, Capital Budgeting, Portfolio Management, Risk Management, Finance, Risk Analysis, Financial Market, Financial Data, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      307 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      E

      EIT Digital

      Security and Privacy for Big Data - Part 2

      Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Data Ethics, Data Integrity, Vulnerability Assessments, Law, Regulation, and Compliance, Big Data, Cryptography

      4.7
      Rating, 4.7 out of 5 stars
      ·
      259 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      ISC2

      ISC2 Healthcare Certificate

      Skills you'll gain: Continuous Monitoring, Medical Privacy, Personally Identifiable Information, Risk Management, Health Information Management, Risk Management Framework, Regulatory Compliance, Information Privacy, Health Care Procedure and Regulation, Risk Analysis, Health Care, Patient Safety, Security Awareness, Data Security, Cybersecurity, ISO/IEC 27001, Medical Records, Healthcare Industry Knowledge, Security Controls, Information Assurance

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Funding, with Goldman Sachs 10,000 Women

      Skills you'll gain: Grant Applications, Business Development, Financial Planning, Growth Strategies, Business Strategy, Financial Analysis, Mergers & Acquisitions, Loans, Fundraising, Stakeholder Communications, Cash Flows

      4.6
      Rating, 4.6 out of 5 stars
      ·
      235 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Portfolio Optimization using Markowitz Model

      Skills you'll gain: Portfolio Management, Finance, Financial Modeling, Correlation Analysis, Investment Management, Risk Modeling, Equities, Probability & Statistics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      318 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Instructor Network

      GenerativeAI for Customer Success

      Skills you'll gain: Customer Success Management, Generative AI Agents, Customer Service, Customer Support, Customer experience improvement, Customer Engagement, Personalized Service, Operational Efficiency, Technology Strategies, Business Process Automation, Data Ethics, Automation, Business Ethics

      4.3
      Rating, 4.3 out of 5 stars
      ·
      24 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Database Design and Operational Business Intelligence

      Skills you'll gain: Extract, Transform, Load, Decision Support Systems, Data Warehousing, Data Mining, Database Design, Business Intelligence, Dashboard, Star Schema, Relational Databases, Database Management, Data Visualization Software, Snowflake Schema, Business Reporting, Database Management Systems, SAS (Software), Data Modeling, Interactive Data Visualization, SQL, Data Mart, Data Storytelling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      226 reviews

      Beginner · Specialization · 1 - 3 Months

    • L

      LearnKartS

      Container and Container Orchestration Fundamentals

      Skills you'll gain: Kubernetes, Docker (Software), Containerization, Microservices, DevOps, Application Deployment, Linux Administration, YAML, Virtualization, Scalability, Command-Line Interface

      3.9
      Rating, 3.9 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…261262263…681

    In summary, here are 10 of our most popular brand management courses

    • Best Practices in Planning DE&I Interventions: Rice University
    • Financial Management Capstone: University of Illinois Urbana-Champaign
    • Supply Chain Optimization: University of California, Irvine
    • From Freedom Rides to Ferguson: Narratives of Nonviolence in the American Civil Rights Movement: Emory University
    • Alternative Approaches to Valuation and Investment: The University of Melbourne
    • Security and Privacy for Big Data - Part 2: EIT Digital
    • ISC2 Healthcare Certificate: ISC2
    • Fundamentals of Funding, with Goldman Sachs 10,000 Women: Goldman Sachs
    • Portfolio Optimization using Markowitz Model: Coursera Project Network
    • GenerativeAI for Customer Success: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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