Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: R Programming, Ggplot2, Data Visualization, Data Manipulation, Exploratory Data Analysis, Statistical Programming, Data Science, Tidyverse (R Package), Statistical Modeling, Data Analysis, Regression Analysis, Data Structures, Statistical Analysis, Descriptive Statistics, Programming Principles, Data Transformation, Probability & Statistics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Instagram, Scheduling, Facebook, Content Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Exploratory Data Analysis, Seaborn, Plotly, Data Visualization, Data Visualization Software, Interactive Data Visualization, Data Analysis, Python Programming, Predictive Modeling, Data Science, Jupyter, Cloud Applications
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Natural Language Processing, Text Mining, Clinical Informatics, Clinical Documentation, Clinical Data Management, R Programming, Google Cloud Platform, Health Informatics, Unstructured Data, Data Processing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Restful API, Data Mapping, Scalability, Information Architecture, Data Management, Data Structures, Query Languages, JSON, Data Import/Export, Big Data
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Geospatial Information and Technology, Geographic Information Systems, Apache Hadoop, Spatial Data Analysis, Geospatial Mapping, Spatial Analysis, Big Data, Matplotlib, Data Processing, Computational Thinking, Distributed Computing, Data Manipulation, Python Programming
Beginner · Course · 1 - 3 Months

Alibaba Cloud Academy
Skills you'll gain: Dashboard, Big Data, Data Processing, Data Visualization Software, Apache Hive, Apache Spark, Apache Hadoop, Pandas (Python Package), Data Manipulation, SQL, Extract, Transform, Load, Data Pipelines, PySpark, Business Intelligence, Data Integration, Database Management, Cloud Storage
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Customer Insights, Brand Awareness, Social Media, Social Media Marketing, Target Audience, Customer Data Management, Marketing Analytics
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Process Mapping, Diagram Design, Data Visualization, User Accounts, Graphic Design, Account Management, Marketing
Intermediate · Guided Project · Less Than 2 Hours

The State University of New York
Skills you'll gain: Strategic Communication, Professional Development, Employee Coaching, Collaboration, Personal Development, Lifelong Learning, Smart Goals, Social Media Content, Coaching, Self-Awareness, Brand Management, Digital Assets, Goal Setting, Branding, LinkedIn, Promotional Strategies, Marketing Strategies, Constructive Feedback, Investigation, Business Research
Intermediate · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, AI Enablement, Brainstorming, Growth Strategies, Business Planning, New Business Development, Problem Solving
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Data Mining, Anomaly Detection, Unsupervised Learning, Supervised Learning, Classification Algorithms, Decision Tree Learning, Big Data, Machine Learning Algorithms, Exploratory Data Analysis, Data Analysis, Statistical Analysis, Machine Learning, Algorithms, Bayesian Statistics, Artificial Neural Networks, Model Evaluation
Build toward a degree
Intermediate · Course · 1 - 4 Weeks