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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • S

      Starweaver

      Cross Functional Collaboration

      Skills you'll gain: Cross-Functional Collaboration, Collaboration, Conflict Management, Cooperation, Teamwork, Team Building, Trustworthiness, People Management, Problem Solving, Rapport Building, Decision Making, Negotiation, Communication, Critical Thinking, Active Listening, Diversity and Inclusion

      4.7
      Rating, 4.7 out of 5 stars
      ·
      95 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      B

      Banco Interamericano de Desarrollo

      Natural Disaster and Climate Change Risk Assessment

      Skills you'll gain: Failure Analysis, Risk Analysis, Risk Modeling, Feasibility Studies, Risk Management, Project Risk Management, Risk Mitigation, Business Risk Management, Analysis, Mitigation, Governance, Financial Analysis, Disaster Recovery, Systems Analysis, Cost Benefit Analysis, Vulnerability Assessments, Environmental Resource Management, Civil Engineering, Prioritization, Economic Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      212 reviews

      Advanced · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Capstone: Build a Winning Investment Portfolio

      Skills you'll gain: Portfolio Management, Asset Management, Investments, Wealth Management, Financial Market, Simulation and Simulation Software, Equities, Performance Analysis, Market Trend, Financial Analysis, Risk Analysis, Decision Making, Peer Review, Forecasting

      4.4
      Rating, 4.4 out of 5 stars
      ·
      66 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Detecting and Mitigating Cyber Threats and Attacks

      Skills you'll gain: Intrusion Detection and Prevention, Threat Detection, Incident Response, Computer Security Incident Management, Cybersecurity, Threat Management, Data Security, Cyber Attacks, Malware Protection, Endpoint Security, Network Security, Firewall

      4.7
      Rating, 4.7 out of 5 stars
      ·
      456 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pittsburgh

      Introduction to Dental Terminology

      Skills you'll gain: Dental Procedures, Dentistry, Oral and Dental Care, Radiography, Dental Care, Oral Health, Oral Hygiene, Medical Imaging, Radiology, Medical Terminology, Radiation Protection, Dental Hygiene, Medical Office Procedures, X-Ray Computed Tomography, Surgery, Practice Management Software, Pediatrics, Anatomy, Health Information Management and Medical Records

      5
      Rating, 5 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Intermediate Object-Oriented Programming for Unity Games

      Skills you'll gain: Unity Engine, Video Game Development, Object Oriented Programming (OOP), C# (Programming Language), Software Design Patterns, Event-Driven Programming, Computer Programming, UI Components, Data Import/Export, Debugging, File Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      324 reviews

      Intermediate · Course · 1 - 3 Months

    • P

      Pontificia Universidad Católica de Chile

      Transferencia tecnológica: De la investigación al mercado.

      Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, Technical Management, New Product Development, Innovation, Entrepreneurship, Market Analysis, Regulatory Requirements

      4.8
      Rating, 4.8 out of 5 stars
      ·
      733 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Community Change in Public Health

      Skills you'll gain: Community Health, Community Development, Public Health, Community Organizing, Public Health and Disease Prevention, Community Outreach, Health Policy, Community and Social Work, Health Systems, Systems Thinking, Political Sciences, Program Evaluation, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      171 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Get Started with Cloud Native, DevOps, Agile, and NoSQL

      Skills you'll gain: Cloud-Native Computing, NoSQL, MongoDB, Agile Methodology, Scrum (Software Development), Cloud Applications, Software Development, DevOps, Test Driven Development (TDD), Software Development Methodologies, CI/CD, Behavior-Driven Development, Continuous Integration, Continuous Delivery, User Story

      4.5
      Rating, 4.5 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Design Thinking: Ideas to Action

      Skills you'll gain: Brainstorming, Design Thinking, Ideation, Creative Thinking, Creative Problem-Solving, Innovation, Product Development, Product Design, Performance Measurement, New Product Development, User Feedback, Prioritization, Customer experience improvement, Stakeholder Engagement, Data-Driven Decision-Making, Collaboration, Constructive Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      62 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Desarrollo de aplicaciones con Android

      Skills you'll gain: Android Development, Android Studio, Mobile Development, Application Development, Application Lifecycle Management, User Interface (UI) Design, Authorization (Computing), User Interface (UI), Data Storage, Database Management, Databases

      4.3
      Rating, 4.3 out of 5 stars
      ·
      333 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Universidades Anáhuac

      Inteligencia Emocional: Un enfoque práctico

      Skills you'll gain: Emotional Intelligence, Personal Development, Self-Awareness, Leadership Development, Empathy, Social Skills, Resilience, Conflict Management, Decision Making, Interpersonal Communications, Problem Solving, Self-Motivation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…263264265…700

    In summary, here are 10 of our most popular brand management courses

    • Cross Functional Collaboration : Starweaver
    • Natural Disaster and Climate Change Risk Assessment: Banco Interamericano de Desarrollo
    • Capstone: Build a Winning Investment Portfolio: Rice University
    • Detecting and Mitigating Cyber Threats and Attacks: University of Colorado System
    • Introduction to Dental Terminology: University of Pittsburgh
    • Intermediate Object-Oriented Programming for Unity Games: University of Colorado System
    • Transferencia tecnológica: De la investigación al mercado.: Pontificia Universidad Católica de Chile
    • Community Change in Public Health: Johns Hopkins University
    • Get Started with Cloud Native, DevOps, Agile, and NoSQL: IBM
    • Design Thinking: Ideas to Action: University of Virginia

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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