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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • P

      Packt

      Foundations of 3D Modelling in Blender

      Skills you'll gain: 3D Modeling, Computer Graphics, Animation and Game Design, Content Management, User Interface (UI)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 3 - 6 Months

    • L

      LearnQuest

      Blockchain Solution Architecture

      Skills you'll gain: Blockchain, Risk Management, Enterprise Risk Management (ERM), Risk Analysis, Business Risk Management, Governance Risk Management and Compliance, Legal Risk, Interoperability, Network Architecture, Systems Architecture, Governance, Solution Architecture, Application Security, Project Documentation, Software Architecture, Technical Documentation, Cryptography, Infrastructure Architecture, Data Storage, FinTech

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Arizona State University

      Creatividad, diseño e innovación: Técnicas y herramientas - Proyecto Final

      Skills you'll gain: Design Thinking, Innovation, Ideation, Business Planning, Creative Problem-Solving, Research and Design, Creative Thinking, Brainstorming, Human Centered Design, Stakeholder Management, Proposal Development, Project Design, Business Modeling, Branding, Collaboration, Peer Review

      4.8
      Rating, 4.8 out of 5 stars
      ·
      94 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      Infosec

      Stages of Incident Response

      Skills you'll gain: Incident Response, Computer Security Incident Management, Threat Management, Cyber Operations, Cybersecurity, Cyber Threat Hunting, Threat Detection, Event Monitoring, Business Continuity, System Monitoring, Verification And Validation, Technical Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      67 reviews

      Beginner · Course · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      ¿Qué hacer con tu estrategia digital en tiempos de cambio?

      Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Customer Relationship Building, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience improvement, Cash Flows, Marketing Communications, Web Analytics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      107 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The Hong Kong University of Science and Technology

      Software Engineering: Software Design and Project Management

      Skills you'll gain: Software Design Patterns, Software Architecture, Software Development Life Cycle, Software Quality Assurance, Software Design, Process Driven Development, Software Engineering, Quality Assurance, Systems Analysis, Object Oriented Design, Systems Design, Unified Modeling Language

      4.6
      Rating, 4.6 out of 5 stars
      ·
      148 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Manage Your Versions with Git (Part II)

      Skills you'll gain: Git (Version Control System), Version Control, GitHub, Bitbucket, GitLab, Collaborative Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      53 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Colorado System

      Homeland Security & Cybersecurity Connection - It's Not About the Terrorists

      Skills you'll gain: Infrastructure Security, Public Safety and National Security, Cybersecurity, Security Management, Cyber Attacks, Cyber Security Policies, Security Strategy, Threat Modeling, World History, Risk Management Framework

      4.7
      Rating, 4.7 out of 5 stars
      ·
      378 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Microsoft

      Project Management Performance Domains

      Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Project Implementation, Project Performance, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Project Planning, Team Management, Project Management, Performance Measurement, Project Schedules, Resource Management, Resource Allocation, Risk Management

      5
      Rating, 5 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Automate tasks and processes with Jira

      Skills you'll gain: Business Process Automation, Automation, Project Management Software, Workflow Management, Process Design, Issue Tracking, Technical Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      148 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • R

      Rice University

      Assessing Cultural Climate

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Awareness, Benchmarking, Social Justice, Peer Review, Cultural Diversity, Program Evaluation, Culture Transformation, Social Sciences, Cultural Sensitivity, Analysis, Culture

      4.8
      Rating, 4.8 out of 5 stars
      ·
      54 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      McMaster University

      Finance For Everyone: Value

      Skills you'll gain: Finance, Financial Analysis, Financial Market, Cash Flows, Financial Modeling, Investments, Business Valuation, Risk Management, Market Dynamics, Risk Analysis, Market Trend, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      241 reviews

      Mixed · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…264265266…681

    In summary, here are 10 of our most popular brand management courses

    • Foundations of 3D Modelling in Blender: Packt
    • Blockchain Solution Architecture: LearnQuest
    • Creatividad, diseño e innovación: Técnicas y herramientas - Proyecto Final: Arizona State University
    • Stages of Incident Response: Infosec
    • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
    • Software Engineering: Software Design and Project Management: The Hong Kong University of Science and Technology
    • Manage Your Versions with Git (Part II): Coursera Project Network
    • Homeland Security & Cybersecurity Connection - It's Not About the Terrorists: University of Colorado System
    • Project Management Performance Domains: Microsoft
    • Automate tasks and processes with Jira: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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